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Citra Tifany Fahira · Morinta Rosandini · Ira Wirasari · Tan Gek Siang
Batik is a local Indonesian product widely sold by MSMEs and is competitive in the international market. In this digital era, coupled with significant online business growth, Indonesia’s opportunities for batik export are also increasing. Therefore, Batik MSMEs need to pay special attention to formulating business stra...
U.K. Purbasari · Abdul Haeba Ramli · Siti Mariam · Anak Agung Ketut Diatmika
This research analyzes the influence of market orientation and digital marketing on the performance of small and medium enterprises (SMEs), considering the role of competitive advantage as a factor that strengthens that relationship. The study was conducted on SMEs located in Tangerang Regency, involving 140 business a...
null Yudiyanto Joko Purnomo · null Muhamad Parizki Putra
This study investigates the influence of Digital Marketing and Brand Image on consumer purchasing decisions for the Screamous fashion brand on the Shopee platform at RW 09 Komplek Padasuka Indah II, West Bandung Regency. Employing a descriptive and associative research design, data were collected through questionnaires...
This study aims to determine the effect of Digital Marketing and Perceived Quality on Customer Satisfaction at Yanto's Barbershop, Bengkulu City. The results of this study indicate that partially the Digital Marketing variable has a significant effect on the Customer Satisfaction variable, H1 is accepted and Perceived...
physical sciencesengineering and technologynano-technologynatural sciences
The rapid growth of startups is increasingly driven by effective digital marketing strategies, which play a pivotal role in fostering visibility, engagement, and customer acquisition in competitive markets. This study explores the transformative impact of digital marketing on startup growth by analyzing its multifacete...
economics and businesssocial sciencesDigital MarketingBusiness Growth Stra
Tanimbar Ikat Weaving is a traditional craft from the Tanimbar Islands, West Southeast Maluku, with high cultural and philosophical values. However, this product faces obstacles in expanding the market due to limited access and marketing strategies. In the digital era, social media is an opportunity to expand national...
The increasingly sophisticated era of globalization has made it easier for people to access information, creating a modern mindset and changing lifestyles that drive people to do business, especially coffee shops. However, doing business is not just about selling, but also requires a strong strategy in an era of fierce...
The way people shop has changed completely in the last ten years. Before buying anything today, most people go online - they search, compare, read reviews, watch videos, and check what influencers are saying. All of this is driven by digital marketing. This research was done to understand exactly how digital marketing...
The current digital marketing trend is experiencing significant transformation. Micro and Small and Medium Enterprises (MSMEs) need a marketing strategy for a product using a digital platform to increase business excellence and optimize business to reach a broader range of consumers. This community service aims to eval...
Agus Syam · Fenly Crosby Cloria Dajo · Asmayanti Asmayanti · Muhammad Jufri · y 1 más
This research aims to understand how to improve the number of visitors to the Ujung Suso beach tourist destination after implementing digital marketing. The research method used is qualitative descriptive research. Data collection was carried out through observation, interviews and documentation techniques as well as u...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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