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The purpose of this study was to discover how digital marketing can promote a newly launched startup’s business in the United States market. Other objectives were to more precisely define the market where company is operating, to identify its main challenges and find ways to build stronger brand equity, and how to enga...
9. Industry and infrastructuresocial mediaeconomics and businesssocial sciences
Digital transformation continues to reshape higher education institutions through the use of online learning systems, digital communication platforms, and technology-based student engagement. Despite these developments, empirical studies examining the combined influence of digital learning and digital marketing on high...
The article explores the essence, structure, and role of innovative marketing strategies in promoting educational services within the framework of the strategic development of universities. It highlights how globalization, digital transformation, demographic shifts, and growing competition are reshaping the marketing l...
The decades-old herbal products are one of the potentials owned by Trasan Village, Bandongan District, Magelang Regency. Because of the products’ perceived efficacy, their longevity is assured. The products have not received halal certification, thus one of the issues these businesses face is that marketing is still do...
Abstract Technological developments have led to changes in marketing trends in Indonesia. Throughout the COVID-19 pandemic, also changes in consumer behavior patterns caused by restrictions on human movement have caused the development of the use of digital technology as a marketing tool to take on a very important rol...
Globally, the growth of digital marketing has transformed consumer engagement strategies, with micro-influencers emerging as an essential force in niche markets. Influencers’ growing usage and effectiveness in digital marketing have captivated academic researchers and industry professionals. In Africa, a continen...
basic medicinehealth sciencesmedical and health sciences
null Muslihin · Noval Fahmi Hidayatulloh · Faqih Awaludin · Suci Fauziah · y 2 más
Social media has become a strategic tool for marketing Islamic educational institutions in the digital era; however, many Integrated Islamic Elementary Schools (SDIT) have yet to manage it in a planned and systematic manner, leaving its potential to enhance institutional competitiveness underutilized. This study aims t...
Ahmad Iskandar Rahmansyah · Joni Hendra · Dwi Iryaning Handayani · Siti Masluha · y 3 más
With a premium, halal-certified quick Ginger-Turmeric-Temulawak product, the Bayu Segara fishermen's organization has great difficulty growing their company. Important problems include underutilization of the potential of the product, poor digital expertise, limited manual marketing efforts, and limited promotional rea...
This study aims to identify the need to improve the digital marketing readiness of Cibaduyut shoe and footwear craftsmen. Cibaduyut is one of the largest and oldest local shoe and footwear industry centers in Bandung City that is in demand by both national and international markets. However, several problems were found...
Andri Al Qusairi · Candra Candra · Sudarta Sudarta · Dedy Iswanto · y 1 más
This study seeks to explore the effects of digital marketing, product quality, and customer relationship management (CRM) on consumer loyalty within the context of online retail. Employing a quantitative approach, the study conducted a survey among 91 respondents, comprising 34 males and 56 females. Data collection ins...
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