Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING AND BEHAVIORAL ECONOMICS

Krajnović, Aleksandra · Sikirić, Dominik · Bosna, Jurica

The use of modern technologies affects all spheres of modern life. Social and economic life becomes impossible without fast, relevant, high-quality and timely information. More recent scientific discovers, as well, talk about new insights in the behavior of homo economicus, as individual who, it is revealed, in his dec...

Pengaruh Digital Marketing terhadap Minat Beli yang Dimediasi Brand Awareness serta Peran Word of Mouth sebagai Variabel Moderasi

null Selvy Kumala Sari · null Wahju Wulandari · null Survival Survival · null Dian Candra Dewi

A critical phase in the consumer decision making process is buying interest, which is frequently impacted by the marketing mix that the business uses. Through digital communication and word of mouth, successful marketing efforts raise brand recognition, develop a favorable brand image, and cultivate trust, all of which...

Empowering Society during Covid-19 Outbreaks: Digital Marketing Optimization for MSMEs and Human Rights Perspective

Muhammad Bahrul Ulum · Stephanie Ellenesia Saragih

The COVID-19 pandemic has become a new challenge for most societies worldwide, significantly impacting the economic sector. For this reason, online community empowerment is an alternative, given the rapid development of technology. This pandemic has pushed people to shift to digital technology, including the increasing...

Influence of Price, Product Quality and Digital Marketing on Repurchase Intention of 'So Soft' (Environmentally Friendly) Detergent With Customer Loyalty as an Intervening Variable

Akhmad Masjhur · Sigit Hermawan

This study aims to analyze the impact of price, product quality, and digital marketing on the repurchase interest of the environmentally friendly detergent 'So Soft,' with customer loyalty as an intervening variable. The research was conducted in Sidoarjo District, Sidoarjo Regency, with respondents aged 17-45 years. T...

Influence of Entrepreneurial Culture on Sustainable Competitive Performance of MSMEs with Digital Marketing Capability as a Moderating Variable

Eri Yani

This study aims to examine the influence of entrepreneurial culture on the sustainable competitive performance of Micro, Small, and Medium Enterprises (MSMEs), with digital marketing capability as a moderating variable. The data were collected from 80 MSMEs in Semarang Regency and analyzed using Moderation Regression A...

Ventajas del Marketing Digital en el sector comercial de Ecuador, en tiempos de COVID-19

Manuel D. RENGEL · Diego G. SUCONOTA · Ana E. MOSCOSO

La investigación tiene por objetivo establecer las ventajas del marketing digital a las empresas, este estudio es relevante por la implicancia que tiene esta herramienta digital en tiempos de COVID-19. La investigación es bibliográfica basada en artículos científicos. Se concluye que la pandemia trajo cambios en la pob...

Marketing Digital En Las Pymes

Medina Ricaurte, German F · Barrera, Andrea

Como resultado de una investigación exploratoria que realice con una muestra de 50 MiPymes invita contemplar los siguientes retos para las empresas:

Maria Francesca Bonadonna, Didactique du lexique et corpus numériques pour le français L2 : des applications pour le commerce et le marketing digital

Pirooz, Azadeh

Maria Francesca Bonadonna, Didactique du lexique et corpus numériques pour le français L2 : des applications pour le commerce et le marketing digital

The Influence of Digital Marketing Literacy on Entrepreneurship Behavior among Public University Students in Malaysia

Thennarasi Moorthy · Sheerad Sahid

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ARIHANT GLOBAL SERVICES INDIA PRIVATE LIMITED

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