Buscador de Tesis y publicaciones académicas

Digital Marketing of Industrial Company: Case Oplatek Group Oy

Smetannikova, Vera

Digital marketing began increase the value efficiently. The tool of online interaction reduces costs and meets the needs of consumers successfully. When B2C companies adapt to the transformation, B2B scope fluctuates in the decision of investigating the digital strategies. The purpose of the study was to implement digi...

Pemberdayaan Masyarakat Melalui Digital Marketing Sebagai Media Promosi Era Pandemi Covid-19 di UMKM Kelurahan Muarasari

Aulia Yasmin Syah

Covid-19 telah memaksa kita untuk meminimalisir kegiatan outdoor. Akibatnya, saat ini lebih banyak orang yang melakukan berbagai aktivitas secara online mulai dari kegiatan belajar, bekerja, berbelanja, dan lain- lain. Sebagai pemilik bisnis, kita harus bisa memanfaatkan kondisi tersebut. Permasalahan dalam pemasaran p...

Exploring McDonald', Adaotation to Changing Consumer Preferences and Trends

Rani, Jyoti

In light of shifting consumer tastes and prevailing business trends, this analysis examines McDonald's digital marketing techniques' evolutionary path. It offers a thorough examination of the idea of digital marketing, highlighting its significance in the fast-food industry, the strategies used by McDonald's and its ma...

Pendampingan Strategi Pemasaran Dengan Digital Marketing Di Era Society 5.O Pada Pelaku Usaha

null Andrianto Prasetya Nugroho · null Etty Zuliawati Zed · null Prasetyo Hari Sandi

The problems faced by home businesses are quite diverse, ranging from operational management, employee performance, finance, to marketing, are tasks that must be completed by businesses. The challenge faced in this digitalization era is technological competition in terms of product marketing. The lack of utilization of...

The Role of Digital Marketing in Increasing MSME Sales Growth

Kurniawan Balenggon · Zakiyah Zaharah · Umar Syarifuddin · Sri Wanti

This study aims to analyze the role of digital marketing in boosting the sales growth of UMKM Ummu Khalif, a culinary business specializing in traditional Palu sambal. In response to the digital era, UMKM Ummu Khalif leverages various digital platforms such as Facebook, Instagram, WhatsApp Business, TikTok, and Shopee...

The Promotion of Digital Communication Channels by The Tourist Board of the City of Zagreb

Plantić Tadić, Diana · Ratkić, Hrvoje

In today’s society, modern technology plays a key role in initiating and developing strong relationships with tourists and media throughout a variety of channels while posting qualitative content that can easily attract and engage new tourists. As a result, it is essential for every business and organization to maintai...

ANALYSIS OF THE IMPACT OF DIGITAL MARKETING STRATEGIES IN INVESTIGATION ON ECONOMIC GROWTH

Cornellius Seno Adriano · Alifah Nur Rahmawati · Shandy Aditya · Sabo Hermawan · y 1 más

This study investigates the impact of digital marketing strategies within Indonesia’s burgeoning social commerce sector on national economic growth during 2020–2025. Indonesia, characterized by rapid digital transformation and a growing digital economy valued at USD 124 billion by 2025, faces challenges such as regiona...

UTILIZANDO CAPTCHAS PARA GARANTIR A SEGURANÇA CONTRA FRAUDES NO MARKETING DIGITAL / UTILIZING CAPTCHA TO GUARANTEE SECURITY AGAINST FRAUD IN DIGITAL MARKETING

Rodrigo Alves Costa · Ruy José Guerra Barretto de Queiroz

Economic evaluation of digital marketing management at the enterprise

Yuliia Tataryntseva · Oleksandr Pushkar · Olena Druhova · Svitlana Osypova · y 2 más

The meaning of the “digital marketing management” concept that takes into account the role of customer impressions and emotional response as prerequisites for activating targeted actions is clarified. It is proved in the paper that one of the most important criteria of digital marketing management effectiveness is the...

Pelatihan Budidaya Ikan Air Tawar dan Peluang Pemasaran

Rahmad Firdaus · Hermanto Hermanto · Fithriawan Nugroho · Cik Maryani · y 3 más

The freshwater fish farming and digital marketing training program for communities in Central Bangka Regency aims to improve participants' technical skills and marketing abilities to support the regional economy. This program is implemented through activities including theoretical learning about aquaculture, direct pra...