Buscador de Tesis y publicaciones académicas

Artículo 2022 Acceso abierto Revisado por pares 2 citas

Assessing the Impact of Generation Z’s Digital Marketing Methods on the Current UK Economy: Consumer’s Purchase Intention as a Case Study

BUKUNMI WEKE · TUNMISE OWOADE

According to research, digital marketing strategiescorrelate with the economy. This academic paper offers anin-depth analysis of Generation Z digital marketing methods, its impact on older generations, how that influences consumer purchase intent, and how it impacts the current UK economy.This academic paper uses a lot...

economics and business social sciences Social and Behavioral Sciences

• Center for Open Science
• DOI: 10.31234/osf.io/jh9n3

Leer el documento

Other 2025 Acceso abierto

digital marketing

Marketing, Nagpur Digital

A dynamic presentation showcasing how freelancers transform marketing trends, crafted by the Best Digital Marketer in Kochi, driving innovation worldwide.

• Zenodo
• DOI: 10.5281/zenodo.17341935

Leer el documento

Other 2026 Acceso abierto

digital marketing course

dssd

The Digital Marketing Course at DSSD Nangloi provides practical, industry-focused training to build strong digital marketing skills. url: https://dssd.in

• Zenodo
• DOI: 10.5281/zenodo.18277472

Leer el documento

Artículo 2025 Acceso abierto Revisado por pares

The Moderating Role of Agricultural Product Categories in the Relationship Between Digital Marketing Competencies and Marketing Performance

Nofal Supriaddin · Astil Harli Roslan · La Ode Hamida

Digital transformation has become a critical driver of competitiveness in various industries including agriculture. With challenges such as limited market access and low competitiveness of agricultural products, digital marketing competencies have emerged as essential for improving business performance. This study exam...

Agriculture (General) economics and business social sciences S1-972

• Society for Innovative Agriculture
• DOI: 10.22194/jgias/25.1654

Leer el documento

Artículo 2025 Acceso abierto Revisado por pares 15 citas

The Impact of Digital Marketing Capability on Firm Performance: Empirical Evidence from Chinese Listed Manufacturing Firms

Zhihao Liang 0001 · Jinming Du · Ying Hua

The rapid expansion of e-commerce has pushed firms to adopt more sophisticated digital marketing strategies to reach, engage, and retain consumers. Research has shown that digital marketing significantly enhances firm performance by enhancing marketing-related capabilities, yet overlooks its role in driving transformat...

economics and business social sciences

• MDPI AG
• English
• DOI: 10.3390/jtaer20030236

Leer el documento

Artículo 2025 Acceso abierto

Digital Marketing Practices of Fashion Industries

Caceres, Ryner Louise G. · Vito, Marianito Jr.

Abstract: Understanding the digital marketing practices of fashion industries, particularly for solo entrepreneurs, offers valuable insights for strategic growth and enhanced brand visibility in a competitive urban landscape. Given this context, this study investigated the digital marketing practices of fashion industr...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.15605681

Leer el documento

Artículo 2025 Acceso abierto Revisado por pares

Analysis of the importance of digital marketing in entrepreneurial business: The case of the Republic of Serbia

Boban Panovski · Miloš Stojanović · Milica Popović · Filip Cvetković · y 1 más

Nowadays, entrepreneurship plays an important role in the development of economy in the Republic of Serbia. However, in order for entrepreneurial ideas to really come to life and become successful, it is necessary for entrepreneurs to have an effective marketing strategy that will help them gain recognition and attract...

economics and business social sciences

• Centre for Evaluation in Education and Scienc...
• English
• DOI: 10.5937/jpmnt13-57681

Leer el documento

Artículo 2026 Acceso abierto Revisado por pares 1 cita

THE INFLUENCE OF SOCIAL MEDIA MARKETING CAPABILITY AND DIGITAL CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE THROUGH TRUST

null Dede Suleman · null Velly Anatasia · null Devy Sofyanty · null Prisca Nurmala Sari

This study examines the influence of Social Media Marketing Capability and Digital Customer Engagement on Marketing Performance, with Customer Trust as a mediating variable among Micro, Small, and Medium Enterprises in Indonesia. A quantitative explanatory approach was employed using survey data collected from 200 resp...

economics and business social sciences

• PT. Zillzell Media Prima
• DOI: 10.61990/ijamesc.v4i2.741

Leer el documento

Artículo 2024 Acceso abierto Revisado por pares

Pemberdayaan UMKM Komunitas Preman Super dalam Pemanfaatan Pemasaran Digital

Ferby Mutia Edwy · Mohammad Iqbal Firdaus

Purpose – This community service activity aims to introduce the concept of digital marketing to members of the Preman Super Community (Independent Women Sources of Change) and help MSMEs utilize digital marketing to increase competitiveness. Design/methodology/approach – Implementation of activities uses the Participat...

economics and business social sciences

• Universitas Muhammadiyah Malang
• DOI: 10.22219/janayu.v5i1.29640

Leer el documento

Artículo 2025 Acceso abierto Revisado por pares 1 cita

Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta

Isnaeni Nur · Khulasoh Nilna Roudlotul · Ashiyam Inayatul Nur · Efendi Bahtiar

In the increasingly developing digital era, the implementation of digital marketing strategies is crucial for MSMEs to increase visibility and competitiveness in the market. This study aims to analyze digital marketing efforts to improve marketing performance at Mie Ongklok Desta. The method used is a quantitative appr...

H marketing performance customer economics and business

• EDP Sciences
• DOI: 10.1051/shsconf/202521705001

Leer el documento