Buscador de Tesis y publicaciones académicas

IMPLICATIONS OF MARKETING DIGITALIZATION ON THE EFFECTIVENESS AND EFFICIENCY OF MARKETING COSTS IN PAMEKASAN MSMES

Fadali Rahman · Syindina Anansyah Fitriani · Siti Aisyah Legenda · Nur Alvian Firmansyah · y 1 más

Based on the background of the problem, it can be seen that the objectives of this study are: 1) To determine the implications of the implementation of digital marketing on the effectiveness and efficiency of marketing costs for MSMEs in Pamekasan Regency; 2). To determine the challenges faced by MSMEs in carrying out...

Marketing Strategies and the Digital Competitive Advantage of Small and Medium Enterprises

Autoría no especificada

EFEKTIVITAS KOMUNIKASI PEMASARAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PENGAMBILAN KREDIT KONSUMER DENGAN DIMODERASI DIGITAL MARKETING PADA BRI KANTOR CABANG TANJUNG KARANG

Eko Jayaputra · Kurniawati Kurniawati · Taufani C Kurniatun

This study aims to analyze the effectiveness of marketing communication and service quality on consumer credit decision-making, with digital marketing as a moderating variable at BRI Tanjung Karang Branch. The population of this study consists of consumers who utilize credit services at BRI Tanjung Karang Branch. The s...

A importância do marketing digital na globalização do recrutamento

Oliveira, Laura Rodrigues de

Cappelli (2001) refere que o facto de nos últimos anos o mercado de trabalho se ter tornado ilimitado pela geografia, fez com que a gestão dos Recursos Humanos precisasse de ser remodelada para se assemelhar mais à função de Marketing. Atualmente os candidatos precisam de ser visualizados na mesma perspetiva que os cli...

Why Businesses Need SEO and Digital Marketing to Compete Online

akash yadav

Discover how SEO and digital marketing help businesses improve online visibility, attract targeted traffic, strengthen brand authority, and compete effectively in the modern digital marketplace. This PDF explains key strategies businesses can use to build sustainable online growth.

Analisis Data Mining Strategi Digital Marketing terhadap Keputusan Pembelian Mahasiswa

Fiqih Satria

Pelatihan dan Pendampingan Pemasaran UMKM Rengginang Singkong Berbasis Artificial Intelligence di Desa Banasare

Hasanur Mohammad Firdausi · Moh Taufik · Achmad Faqih · Imam Anas Mubarok · y 5 más

This community service program aims to improve the marketing performance of a cassava rengginang micro, small, and medium enterprise (MSME) located in Banasare Village, Rubaru District, which faces limitations in digital marketing capabilities and has not yet utilized artificial intelligence (AI) technology. The partne...

Markkinoinnin tehostaminen markkinointiteknologiaa hyödyntäen

McMenamin, Stephen

The purpose of this thesis is to find out, what kind of process it is to implement marketing technology to companies’ marketing strategy and thus increase the efficiency of their marketing operations. Businesses move to where the consumers are – the internet. Businesses move from traditional marketing to digital market...

Digital Marketing of Ninjamails

Kolmakova, Alina

The following thesis was conducted for Ninja Stars startup company, based in Madrid, Spain. Ninja mails offers an all new professional online service, which allows finding the email address of any person from any company by only knowing the name of the desired recipient and the recipient’s company. In the thesis the au...

How user experience design can improve marketing performance of a website

Arifulin, Timur

This thesis consists of three parts: the project that was developed for the real customer according to the background studies, detailed product creation process and research that showcases effectiveness of the developed product. Main goal of the thesis work is to learn how the user experience design may improve marketi...