Buscador de Tesis y publicaciones académicas

Unveiling The Intellectual Structure And Research Frontiers of Influencer Marketing: A Bibliometric And Science Mapping Analysis Using Vosviewer

Niswatin Nurul Hidayati · Joko Hadi Purnomo

The rapid development of social media and the creator economy has positioned influencer marketing as an increasingly important phenomenon in contemporary digital society. However, the rapid expansion of research in this field has resulted in a fragmented body of knowledge, making it necessary to identify its intellectu...

Pengaruh Digital Marketing Dan E-Crm Terhadap Customer Loyalty

Anak Agung Gaizka Axliano · M. Abdi Dzil Ikhram

The efforts of PT Bank Sinarmas Syariah to use internet technology and social media need to be supported with easy and efficient marketing and services. The bank has also developed an application called SimobiPlus, which is used to provide 24-hour service and enables marketing easily reachable by the customers. The obj...

TRANSFORMING BUSINESS THROUGH SUSTAINABLE DIGITAL MARKETING: THE ROLE OF TECHNOLOGY AND INNOVATION IN SHAPING CONSUMER PURCHASE DECISIONS

Jan Marie A. Yongco

This study explored how sustainable digital marketing strategies, strengthened by technological advancements and innovative practices, influenced consumer behavior and supported business transformation. The research primarily aimed to examine how eco-conscious marketing practices impacted consumer trust, perception, an...

Markkinoinnin tehostaminen markkinointiteknologiaa hyödyntäen

McMenamin, Stephen

The purpose of this thesis is to find out, what kind of process it is to implement marketing technology to companies’ marketing strategy and thus increase the efficiency of their marketing operations. Businesses move to where the consumers are – the internet. Businesses move from traditional marketing to digital market...

Influence of Digital Marketing Communication: Gen Zers Behavioural Perspective

M Uma Maheswari · Biji Jose

Digital marketing communication involves the strategic use of various online channels and platforms to convey messages, promote products or services, and engage with target audiences. This multifaceted approach includes strategies such as search engine optimization (SEO), content marketing, social media marketing, emai...

The Role of Agile Digital Marketing in Achieving Marketing Excellence: A Study of Cellular Companies Customers in Syria

Mohamed Algharib · Ghada Bakaya

This study presents a field study based on the descriptive analytical approach, to determine the extent of achieving marketing excellence in cellular communications companies based on the application of agile digital marketing from the point of view of its customers to determine the dimensions of agile digital marketin...

Impact of Digital Marketing on Rural Marketing - Opportunities And Challenges

Chandan U A · Veershetty G Rathod

Propuesta de un plan de marketing estratégico para la empresa Siepa S.A.S

Rivera González, Julián Alejandro

El presente trabajo corresponde a la construcción de un plan de marketing para mejorar el posicionamiento de la empresa Siepa en mercado de servicios de ingeniería Eléctrica, el cual se desarrolló mediante la investigación literaria de fuentes académicas y encuestas en el sector real, Dofa, Pestel, análisis de competid...

Strategi Pengoptimalan Kekuatan Media Sosial Instagram Dalam Usaha Bancreps

null Uswatun Hasanah · null Zakiyah Zahara · null Ira Nuriya Santi · null Juliana Kadang

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business g...

Website-Based Marketing Information System for UMKM Products at Asaul Store Using the ADDIE Method

Ifan Zamorano · Uce Indahyanti

MSMEs (Micro, Small, and Medium Enterprises) have an important role in the economy, but often face challenges in marketing their products widely. Marketing is a crucial aspect in the development of MSMEs, especially in today's digital era. However, many MSMEs still experience obstacles in reaching a wider market due to...