Buscador de Tesis y publicaciones académicas

Methodology of management accounting in supporting management processes of marketing activities of agricultural enterprises in Ukraine

Volodymyr Vlasov

Management accounting in the marketing activities of Ukrainian agricultural enterprises is a key tool for effective decision-making under conditions of digital transformation, military disruption, and European integration. The study focuses on the adaptation of accounting systems to marketing needs, emphasizing cost an...

DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN VILLAGE OWNED BUSINESS AGENCIES "BADAN USAHA MILIK DESA (BUMDesa)" BASED ON LOCAL WISDOM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 AND SOCIETY 5.0

Wuri Handayani · Onhi Yuliarti Semara · Firda Rahayu · Syahrial Shaddiq

To overcome poverty in rural areas, one way is to carry out community empowerment to become independent, be able to compete in the era of industrial revolution 4.0 or the digital era and have the potential to contribute to state revenue. The presence of the 4.0 industrial revolution has caused the impact of intense com...

Adoption of AI in Digital Marketing: Comparing Gen Z and Gen Y through the Technology Acceptance Model - Figure 1

Adriana Manolică · Olga Bucătaru · Cristina Teodora Roman · Patricea Elena Bertea · y 1 más

Artificial Intelligence (AI) has a significant positive influence on digital marketing. AI-based platforms, such as Microsoft Cognitive Services, Amazon Lex, and Google Assistant, improve businesses' market forecasting and efficiency while improving customer connection across marketing channels (Vlačić et al., 2021). F...

Estratégia digital de marketing de conteúdos : estudo de caso "Nestlé Cozinhar"

Monteiro, Marta Ventura Lourenço Morais

O marketing de conteúdos não é algo novo mas tem vindo, nos últimos anos, a ganhar especial relevância por parte de muitas empresas que pretendem criar e distribuir conteúdo valioso e relevante para um público-alvo específico. Num mundo tão competitivo, os consumidores estão cada vez menos recetivos a mensagens publici...

Competencias Marketing Digital

Marco, Ordaz

Las competencias de la logística del marketing

Curricula extraction and skill gap analysis in digital marketing and marketing programs: a comparative study between Greek and international universities

Autoría no especificada

Marketing societal e marketing social: uma visão empresarial

Spers, Eduardo Eugênio

THE EFFECTIVENESS OF DIGITAL MARKETING IN INCREASING THE MARKETING OF LEGENDAR CRACKERS PRODUCTS IN SAWANGAN

Herliana Rizki Yati · Saryadi Saryadi

Analisis Trik dan Teknik Marketing Generasi Z dalam Mempromosikan Produk Somethinc di Instagram

Rahmi Putriana · Syukur Kholil

As the digital world develops rapidly, marketing dynamics also change, requiring constant strategy adaptation on the part of marketers. The emergence of Generation Z as a new economic force in the digital marketing era is one of the most significant developments in the last ten years. So, on this occasion the researche...

Smart Marketing, A Growing Economy: an Analysis of The Role of Marketing Innovation in the 4.0 era

Alexander Sampeliling · Abdul Rauf · Doddy Adhimursandi

In the era of Industry 4.0, marketing innovation has become a crucial factor for business sustainability and economic acceleration, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the role of marketing innovation in driving business growth and contributing to economic development...