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Abstract The research investigated the acquisition of digital marketing skills and perceived employability of marketing education students in Niger Delta University. The study was guided by two research objectives, questions, and hypotheses. A descriptive survey research design was employed. The population comprised 12...
Koliedina K.O., Matsola M.M., Kaziuka N.P. SYNERGY OF FINANCIAL, OPERATIONAL AND MARKETING MANAGEMENT AS A FACTOR OF COMPETITIVENESS OF IT COMPANIES IN THE CONDITIONS OF DIGITAL ECONOMY Purpose. The aim of this article is to form an effective management system for an IT company through the synergy of financial, operati...
This research article explores the effectiveness of Augmented Reality (AR) in digital marketing campaigns, examining its impact on consumer engagement, personalization of marketing experiences, and the technological advancements that have facilitated its integration into marketing strategies. The study highlights the e...
Abstract: Background: The increasing development of digital technology and changes in the behavior of the younger generation of customers encourage companies to carry out Digital Transformation in order to improve company performance and survive in the face of competition. The purpose of this study is to determine the...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
In the field of sports promotion in the League of Ireland, Digital Marketing techniques have been hindered. The full potential of Digital Marketing tactics has not yet been realized. Primarily the roots stem from insufficient investment in digital marketing, poor use of social media and inadequate knowledge of digital...
economics and businesssocial sciencesSoccere Marketing
This research examines the factors influencing the success of e-commerce, focusing on Digital Marketing and Product Diversity as independent variables. The study takes place at RADATIME, an e-commerce store in Medan that specializes in selling watches. Digital Marketing and Product Diversity were chosen due to their si...
Especially in the fast-moving consumer goods (FMCG) industry, where online communication typically affects purchase choices, digital marketing has revolutionised customer relationship with companies. Emphasising notable variations in their consumer behaviour, this paper investigates how digital marketing approaches inf...
This research is motivated by the high use of the Internet for various activities, such as communication, education, entertainment, and business. Three factors are considered to have a dominant influence on the development of the business sector, namely improving Service Quality, Brand Image, and Digital Marketing. Thi...
This study aimed to identify the role of digital marketing in enhancing the public image of civil society organizations in the coastal region of Hadramawt Governorate. A descriptive and analytical approach was used, relying on a questionnaire as the data collection tool. The study population consisted of employees in c...
Digital marketing is very helpful for business people in interacting with consumers directly to producers, to meet the company's operational needs, the ease obtained from digital marketing is expected to develop the agribusiness industry located in Karang Rahayu Village of South Cikarang District of Bekasi Regency. Lim...
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