Buscador de Tesis y publicaciones académicas

Artículo 2024 Acceso abierto

The Impact of Digital Marketing in Albania and Kosovo: A Comparative Analysis

Kola, Blerim · Gjermizi, Jehona

This article conducts a comprehensive comparative analysis of the impact of digital marketing in Albania and Kosovo. The analysis delves into key aspects, including current trends, challenges, opportunities, and the transformative effects of the COVID-19 pandemic on digital marketing strategies. The comparison between...

Digital Marketing, Albania, Kosovo, Comparative Analysis

• Zenodo
• DOI: 10.5281/zenodo.14426706

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Artículo 2021 Acceso abierto Revisado por pares 2 citas

Digital Marketing Implementation Effectiveness Analysis in Improving the Marketing Performance of Small and Medium Enterprises Managed by LINKS USU

Ikhsan Al Zuhri · Sukaria Sinulingga · Iskandarini .

Marketing performance is a measure of achievement and marketing process activity as a whole from a company. Marketing performance can also be seen as a concept that is used by a product by a company. There are many factors that affect the marketing performance, among them is digital marketing. This research is a descri...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• Galore Knowledge Publication Pvt. Ltd.
• English
• DOI: 10.52403/ijrr.20210962

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Artículo 2026 Acceso abierto Revisado por pares

The Strategic Adoption of Artificial Intelligence in Organisations as a Driver of Digital Marketing Transformation

Gabriel CROITORU · Nicoleta Valentina FLOREA · Georgeta FERNANDEZ · Mihai Bogdan CROITORU

Abstract This study examines how strategic adoption of artificial intelligence (AI) contributes to digital marketing transformation and digital marketing performance. Building on the resource-based view and dynamic capabilities theory, the paper argues that AI creates marketing value when it is not used merely as an op...

economics and business social sciences

• Walter de Gruyter GmbH
• English
• DOI: 10.2478/picbe-2026-0265

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Artículo 2025 Acceso abierto Revisado por pares

SENTIMENT OF SOCIAL MEDIA USAGE, INFLUENCER MARKETING AND CONTENT MARKETING ON COMPETITIVE ADVANTAGE AND DIGITAL MARKETING IN BUSINESSES IN BATAM CITY

Edwin Agung Wibowo · Dini Anggraini

The focus and purpose of this research will certainly analyze the role of social media, influencer marketing and content marketing on the business success of Micro, Small and Medium Enterprises in Batam City. The sample determination of this study refers to the Maximum Likelihood Estimation (MLE) ranging from 100-200 s...

economics and business social sciences

• Universitas Labuhan Batu
• DOI: 10.36987/ecobi.v12i1.7277

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Artículo 2021 Acceso abierto Revisado por pares 3 citas

Digital transformations of service marketing: theoretical fundamentals and directions

Radchenko, Yury · Marenych , Viktoria · Marchenko, Olga · Kryvosheeva , Nadiya · y 2 más

The conceptual approaches to definition of the purposes, principles and directions of the digital transformation of marketing activity of enterprises offering services according to technologies and methods of Marketing 4.0 have been proved on the basis of modern theories of service marketing. The inclusiveness and cust...

digital transformations Service marketing Marketing 4.0 cross-channel marketing communications

• OU Scientific Route
• DOI: 10.21303/2313-8416.2021.001787

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Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing Opportunities for the Advancement of the Tourism Industry Case Study: Indihome PT. Telekomunikasi Indonesia

Autoría no especificada

Digital marketing is becoming increasingly important in the tourism industry as a way to reach a wider target market and increase sales. This study uses a qualitative descriptive method aimed at exploring digital marketing opportunities in the tourism industry through a case study of IndiHome PT. Telekomunikasi Indones...

• Universitas Indonesia
• DOI: 10.7454/jitps.v10i2.1144

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Artículo 2024 Acceso abierto Revisado por pares

Analysis of the Effect of Digital Marketing on Brand Advocacy with Perceived Service Quality and Customer Engagement as Intervening Variables at Fridaytigasports

Ayu Puspitasari · Nanda Permata

The purpose of this study is to analyze the effect of Digital Marketing on Brand Advocacy with Perceived Service Quality and Customer Engagement as intervening variables. Data analysis techniques include path analysis quantitative methods using questionnaires distributed to 100 respondents using certain criteria, with...

economics and business social sciences

• Politeknik Negeri Batam
• DOI: 10.30871/jaba.v8i2.6496

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Libro 2021 Acceso abierto

Applications of Blockchain Technology for Digital Marketing

Rahman, Kazi Turin

CITATION:Rahman, K. T. (2021). Applications of Blockchain Technology for Digital Marketing: A Systematic Review. In R. Bansal, P. Malyadri, A. Singh, & A. Pervez (Eds.), Blockchain Technology and Applications for Digital Marketing (pp. 16-31). IGI Global. http://doi:10.4018/978-1-7998-8081-3.ch002Using blockchain techn...

engineering and technology

• figshare
• DOI: 10.6084/m9.figshare.15170334

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Artículo 2021 Acceso abierto Revisado por pares 144 citas

How digital marketing evolved over time: A bibliometric analysis on scopus database

Mohammad Faruk · Mahfuzur Rahman · Shahedul Hasan

Nowadays, a large number of customers are spending their time on social and digital media for a variety of purposes ranging from information searching to the final purchase of products. Responding to this shift, marketers are spending a significant part of the advertising budget on digital marketing. Therefore, the pur...

Social sciences (General) H1-99 Q1-390 Science (General)

• Elsevier BV
• English
• DOI: 10.1016/j.heliyon.2021.e08603

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Artículo 2024 Acceso abierto Revisado por pares

Impact of Digital Marketing in Pharmaceutical Industry

Pradeep Kumar Jha - · Gulshan Kumar -

Digital marketing is an essential tool these days to build the image of any organization in the market and among customers. Digital marketing helps to provide basic knowledge about the organization through different posts and updates on social media. Digital marketing helps the organization post the feed and update the...

economics and business social sciences 3. Good health

• International Journal for Multidisciplinary R...
• DOI: 10.36948/ijfmr.2024.v06i03.20974

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