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Faiza, Nur · Diantoro, Eman · Suheri, S · Hidayat, Syarif · y 1 más
This paper presents a study of the role of digital marketing in developing the rural creative economy in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) in rural communities can benefit greatly from the simplicity and efficiency of digital marketing. However, the use of digital marketing is not yet fully optimi...
This study aims to analyze the integration of prophetic journalism values into the development of digital marketing competencies in the era of digital media transformation and to formulate a value-based competency model. Employing a qualitative phenomenological approach, the study collected data through in-depth interv...
Huda Istatieh · Malek Alsoud · Jassim Ahmad Al-Gasawneh · Ahmad A. I. Shajrawi · y 2 más
Failure in digital marketing strategies implementation in building information modeling (BIM) adoption has been observed among some interior design firms. The impact of digital marketing on BIM system adoption among interior design companies was examined in this descriptive analytical research. The research also examin...
other engineering and technologiesengineering and technology
This article discusses the transformative role of digital marketing as the cornerstone of future business success and brand sustainability in an increasingly digital world. It presents a comprehensive analysis of how digital marketing channels—including content marketing, SEO, social media, email marketing, and emergin...
The modern facet of marketing is digital marketing. Consumers have become more tech-savvy as a result of the advancement of technology and smart phones are provided the instant access to the internet. If the consumer wants to get information, they simply get from the internet. As a result, marketers began to use this c...
The thesis purpose was to explore the impact of digital era on marketing in music business. The music industry went to a lot of transformational processes due to digitalization. The digital era provided a lot of opportunities for the music business as well as new challenges. In theoretical part, the main history events...
music marketmusic industrysocial mediaeconomics and business
61 УДК 338.24.01 O.V. Zavyalova MARKETING IN A DIGITAL TRANSFOR-MATION The article analyses the relationship be-tween the concepts of digitalization of the economy and digital transformation of the economy. The relationship and interdepend-ence of these definitions has been investi-gated. Analysis of the features of th...
The rapid digitalization of the global economy and current social and economic challenges have affected the digital marketing strategies of retailers. The research reveals the peculiarities of using Internet marketing tools to implement digital marketing strategies by Ukrainian retailers in the conditions caused by t...
This research ought to understand how Swedish-based SMEs within the B2B sector have adopted digital marketing during the pandemic, and the factors that have served as enablers or barriers in the process. The findings identified three approaches taken by the SMEs, based on the enablers and/or barriers the companies face...
Fadali Rahman · Adriani Kusuma · Akhmad Maulana Afrizal · Nurul Hidayah Ansori · y 1 más
The advancement of digital technology has brought significant changes to modern marketing systems, particularly for MSMEs Micro, Small, and Medium Enterprises. In the digital economy era, digital marketing has become a crucial strategy for increasing competitiveness and expanding market reach. Many MSMEs have begun uti...
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