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The increasing competition among Indonesian higher education institutions, particularly in major cities on Java Island, has prompted universities to pay greater attention to strategies related to student recruitment. This study presents a literature-based review of marketing and management approaches reported in previo...
This study examined the role of digital marketing in the performance of small- and medium-scale enterprises in Imo State. Guided by four key objectives, the study explored the impact of social media marketing on brand visibility, the influence of search engine optimization (SEO) on market expansion, the implications of...
Muhammad Thariq Jabal Nurdin · Ryan Ardiansyah · Aidah Fidayati · Aulia Putri Ramdhani · y 3 más
The development of stamped batik based on local wisdom is a strategic effort to preserve culture and enhance the competitiveness of Indonesia’s batik industry. The partners in this program faced two main challenges: limited tools and materials for production and restricted marketing reach. This community service progra...
Albert Benaya Tomatoto Bitticaca · Catherine Elizabeth Leonardo · Dea Ananda · Jovan Engelbert Neko · y 1 más
MSMEs are the backbone of the economy, playing a crucial role in maintaining economic stability. The success of MSMEs is closely linked to the ability of business owners to innovate and adapt to changes. One promising innovation is the use of social media as a marketing tool. However, many MSMEs, including Bisan Snack,...
null Febrianur I. F. S. Putra · null Awanis L. Haziroh · null Diana Aqmala · null Farrikh Al Zami · y 3 más
The Internet advancement in Indonesia has created significant opportunities for digital business, particularly in marketing. Digital marketing encompasses promoting products and services through online platforms, such as social media, which facilitate connections among individuals globally. Micro, Small, and Medium Ent...
As the digital world continues to transform, video content has emerged as a crucial element of successful digital marketing strategies, revolutionizing how companies engage with customers. This research examines the role of video content in ensuring digital marketing success, with a specific focus on its ability to gen...
Online marketing strategy in the digital era, with a focus on reviewing concepts and implementation. Technological developments and changes in consumer behavior have changed the marketing landscape significantly. In this article, we discuss various online marketing strategies that have been implemented by various busin...
Digital transformation has changed businesses, customer experiences, and the way markets function. It has forced companies to undergo transformations that require technology skills that are still unknown, or poorly disseminated, by many professionals. The gap between the skills required by companies and those that prof...
Social media has become a very important tool in the business world, especially in marketing activities. One strategy that is often used is Social Media Marketing, which aims to introduce products or services, provide and share information, and increase sales at a relatively low cost. With these benefits, this study ai...
The increasingly fierce competition for MSME businesses in the digital era requires businesses to adopt effective marketing strategies. Although 63.52% of e-commerce businesses use the internet for digital marketing, many MSMEs still have difficulty optimizing their strategies. This study aims to analyze the effect of...
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