Buscador de Tesis y publicaciones académicas

Pesquisa em marketing e seus problemas versus pesquisa de marketing

Campomar, Marcos Cortez

Research on the Social Media Marketing Strategy Improvement of Unitel in Angola in the Digital Marketing Era

Zeferson Isaias Caita Nolato · Lei Zhang

Analysis of Social Media-Based Digital Marketing and Brand Image on Buying Interest in ESQA Local Cosmetic Products

Fanysa Septiani · Asep Muhamad Ramdan · R. Deni Muhammad Danial

The phenomenon of rapid growth of the cosmetics industry in Indonesia can be seen from the increase in the number of cosmetics companies and product exports. The purpose of this study is to analyze the effect of social media-based digital marketing and brand image on buying interest in ESQA local cosmetic products. The...

Modern features of consumer marketing market: using traditional and digital marketing tools

F.V. Guliev

Marketing Communication Strategy for the Digital Instagram Account of the Sumatera Baru Jewelry Store in Increasing Customer Trust in the Digital Age

Najwa Puteri Madani · Azwar Azwar

The development of digitalization is changing consumption patterns and consumer behavior, as well as highlighting the inequality of MSMEs' adaptation to digital technology in Indonesia. In the context of the jewelry industry, which has high value and requires strong trust, Toko Mas Sumatra Baru is undergoing digital tr...

Analisis Peran Digital Marketing dan Inovasi Produk dalam Meningkatkan Daya Saing UMKM Fashion di Indonesia: Kajian Literatur

null Shintya Carolina · null Yorina An’guna Bansa

The competitiveness of fashion MSMEs in Indonesia faces major challenges due to rapid market changes, digital technology development, and increasingly intense competition at both local and global levels. In this context, digital marketing and product innovation have become key strategies to strengthen market position a...

ANALISIS PERAN DIGITAL MARKETING DALAM MENINGKATKAN BRAND AWARENESS DI ERA MEDIA SOSIAL

Widagdo, Djoko · Zulham, Zulham · Fazil, Muhammad · Tahalele, Olivia · y 2 más

Penelitian ini bertujuan untuk menganalisis peran digital marketing dalam meningkatkan brand awareness di era media sosial. Dalam konteks ini, digital marketing mencakup strategi pemasaran yang memanfaatkan platform digital, seperti media sosial, untuk memperkenalkan dan memperkuat citra merek di mata konsumen. Brand a...

Consumer Perception and Brand Loyalty: The Role of Ethical Marketing in the Digital Age - A Structural Equation Modeling Approach

Bharathi

This research examines the impact of ethical marketing practices on consumer perception and brand loyalty in the contemporary digital marketplace through a comprehensive quantitative analysis. As businesses increasingly operate in virtual environments characterized by transparency and rapid information dissemination, e...

Importância do marketing digital para a performance das PME: o caso do setor do calçado português

Silva, Daniela Pires

O marketing digital e a sua importância para os negócios, é uma temática contemporânea muito debatida na literatura académica e profissional. A implementação de soluções digitais tem vindo a ser, cada vez mais, prosseguida pelas organizações. No entanto, quando se aborda o setor das PME, é notória uma certa contenção (...

Pengaruh Social Media Marketing Terhadap Intention To Continue Using Melalui Customer Satisfaction dan Brand Loyalty

null Rifky Arya Arnanda · null Ika Baskara · null Barika · null Puspita Chairun Nisa

The transformation of consumer behavior toward digital banking services requires digital banks to focus not only on initial adoption but also on the sustainability of service usage, particularly among Generation Z, who dominate digital service users and actively engage on social media. This study aims to analyze the ef...