Buscador de Tesis y publicaciones académicas

Innovative Cryptocurrency Trade Websites’ Marketing Strategy Refinement, via Digital Behavior

Damianos P. Sakas · Nikolaos Th. Giannakopoulos · Nikos Kanellos · Stavros P. Migkos

STRATEGI PEMBERDAYAAN UMKM BERBASIS BRANDING DAN DIGITAL MARKETING DALAM MENINGKATKAN DAYA SAING EKONOMI LOKAL: STUDI KASUS PKK WIYUNG, SURABAYA

null Fitriah Dwi Susilowati · null Ahmad Ajib Ridlwan · null Khusnul Fikriyah · null Yan Putra Timur · y 1 más

Kegiatan pemberdayaan masyarakat melalui penguatan branding dan optimalisasi digital marketing menjadi kebutuhan strategis bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di era transformasi digital. Artikel ini membahas strategi pemberdayaan UMKM berbasis branding dan digital marketing yang diterapkan kepada kelom...

Pengaruh Digital Marketing dan Penggunaan Digital Payment Terhadap Keputusan Pembelian Kopi Espresso Based

null Muhammad Faqih Arrizik · null Suparno Suparno · null Ayatulloh Michael Musyaffi

This quantitative research was conducted in the DKI Jakarta area and focuses on how digital marketing and the use of digital payments influence customers' decisions to buy espresso coffee at Kopi Tuku. The population of this research is Generation Z customers of Kopi Tuku in Jakarta, aged between 17 and 27 years. To me...

DAMPAK CONTENT MARKETING, STORYTELLING, DAN DIGITAL DISRUPTION TERHADAP EFEKTIVITAS CALL-TO-ACTION DALAM MEMENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN DI TRAVELOKA

Marsa Iman Adlina · Fauziah Eddyono

Era disrupsi memberikan potensi besar dalam mengubah bisnis menjadi lebih inovatif dan berbasis digital. Traveloka, sebagai salah satu agen perjalanan, memanfaatkan model bisnis digital dalam operasionalnya. Online Travel Agent (OTA) adalah platform yang memanfaatkan teknologi digital, yang diterapkan Traveloka untuk m...

Community Empowerment through the Utilization of Gadgets for Business Marketing in the Digital Marketing Era at RW.01 Babakan Ciparay Village Babakan Ciparay District, Bandung City

null Dian Ekawati

Saat ini, setidaknya 80% konsumen menggunakan internet, melalui pemasaran digital pemilik usaha dapat mencapai target konsumen mereka yang rata-rata menghabiskan waktu mereka mencari informasi melalui internet, melalui digital marketing, dapat menjangkau lebih banyak khalayak yang ditargetkan. Selain itu, dapat menghas...

The Impact of Customer Success Management and Digital Marketing on Customer Loyalty: Best Practices and Challenges for Businesses in the Goods and Services Market

Mundayadan, Sushith

In the highly competitive and rapidly changing goods and services market, businesses are compelled to adopt novel strategies to stay ahead of the curve. Ensuring customer satisfaction and fostering loyalty is pivotal to a company's triumph, leading numerous organizations to concentrate on customer success management (C...

Importancia del marketing digital en la comercialización de productos

Daissy Beatriz Chaquinga López

El marketing digital se ha convertido en una herramienta fundamental para la comercialización de productos y servicios en la actualidad. Este paper se enfocó en analizar la importancia del marketing digital en la comercialización de productos, identificandosus ventajas, desventajas y estrategias. Para ello, se realizó...

Pengaruh Digital Marketing, Penggunaan Promosi Endorsment, Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Merk Pakaian Sutr Heritage

null Muhammad Nur Fadlil · null Dwi Dewianawati · null Ratna Agustina

Digital marketing is a medium that is used as a platform to build a brand image of a product and also supports the sales function of target consumers. To increase sales, it is necessary to apply one strategy, namely ENDORSMENT. There is a relationship between digital marketing, endorsement promotion and product quality...

DIGITAL MARKETING MELALUI PEMBUATAN KONTEN PADA MEDIA SOSIAL SEBAGAI PENINGKATAN PROMOSI DAN BRANDING SEKOLAH

Yudithia Dian Putra · Usep Kustiawan · Pramono Pramono · Shafira Nurulita Salehuddin · y 1 más

Digital marketing has become one of the forms of marketing by utilizing digital platforms and technologies to connect with the target audience online. The use of digital marketing can be applied through digital-based media. Social media is integrated with various lines and used as a means of disseminating relevant cont...

The Influence of Promotional Media and Brand Image on the Decision to Choose a High School with Digital Marketing as an Intervening Variable

Risqi Rachmadi Fauzan · Sigit Hermawan · Supardi Supardi · Hadiah Fitriyah

This At the end of 2019 in December in Wuhan, China, the world was stirred up and people were made restless by the corona virus (Covid-19) which had an impact on all sectors of human life, not to mention the world of education. Media information promotion facilities used at SMA Hang Tuah 2 in carrying out the process o...