Buscador de Tesis y publicaciones académicas

Transformation Of Information Technology Capacity As A Marketing Media Of The "Lontar Sewu" Tourism Village, Hendrosari Village, Gresik Regency

Al Kusani · Budiyono Prestyadi · Sukaris Sukaris

Problems that occur in partner tourism villages are that village tourism is still managed and marketed improperly so that it is less marketable that relies on conventional marketing with marketing knowledge resources that are still not optimal, the main problems are marketing management knowledge, marketing personnel,...

code for Digital marketing program design based on abnormal consumer behavior data classification and improved homomorphic encryption algorithm

Autoría no especificada

code for Digital marketing program design based on abnormal consumer behavior data classification and improved homomorphic encryption algorithm

Digital marketing tools in brand promotion

Pimonenko, Tetiana Volodymyrivna · Liulov, Oleksii Valentynovych · Us, Yana Oleksandrivna

У роботі розглянуто головні інструменти цифрового маркетингу, їх особливості та переваги. В работе рассмотрены основные инструменты цифрового маркетинга, их особенности и преимущества. This paper considers the main tools of digital marketing, their features and advantages.

Influence of Real-Time Marketing Dashboards on Strategic Decision-Making in Digital Campaigns

Autoría no especificada

Digital Marketing as an Enabler of SME Internationalisation: A Bibliometric Review and Future Research Agenda

Ujjwal Mishra · Amit Gautam · Gyanendra B.S. Johri

Digital marketing has evolved as a critical enabler for SMEs aiming for competitiveness, resilience and growth in the rapidly growing digital business sector. Despite an increasing body of literature, research on digital marketing in SMEs remains fragmented by themes, methodology and geographical contexts. Addressing t...

Improving the Quality of Coffee Beans and Branding of Coffee Products of Sekar Adji MSMEs Malang Through Inovokasi Program Grants

Ika Noer Syamsiana · Arwin Datumaya Wahyudi Sumari · Nilawati Fiernaningsih · Wahyu Aulia Nurwicaksana · y 5 más

Background: Coffee is a key plantation commodity in Indonesia, with Gunung Kawi producing Robusta, Arabica, and Excelsa varieties. However, local farmers still rely on traditional drying methods and outdated marketing, affecting bean quality and sales. This community service program seeks to address these issues by int...

Digital Marketing’s Role in Enhancing Financial Services in Palestine

Mohammed Bayyoud · Nelly Yousef Al Qassas

This study explores the role of digital marketing in enhancing financial services in Palestine, focusing on customer engagement, satisfaction, and service adoption. A mixed-methods approach was employed, combining quantitative data collected from 300 structured survey responses with statistical analysis—namely, descrip...

THE ROLE OF DIGITAL MARKETING AND SERVICE QUALITY ON CUSTOMER LOYALTY IN THE CAFE BUSINESS AT KAVLING DPR SIDOARJO THROUGH CUSTOMER ENGAGEMENT AS MEDIATION

Putra, Rafli Permana · Yani, Muhammad · Kusuma, Kumara Adji

Objective: This study aims to analyze the influence of digital marketing and service quality on customer loyalty through customer engagement in cafe businesses in the Kavling DPR Sidoarjo area. Method: The study used a quantitative approach with a purposive sampling technique on 114 respondents who had visited and inte...

Pemberdayaan Petani Jamur Tiram Putih melalui Optimalisasi Teknologi Produksi dan Strategi Pemasaran Digital di Desa Tanjung Sari, Serang-Banten

Taufik Akbar · Hadi Pranoto · Alvita Sari

Agricultural development in Indonesia requires comprehensive approaches integrating farmer organizations, technological innovation, and marketing strategies to achieve food security and farmer welfare. The Kontak Tani Nelayan Andalan (KTNA) in Pabuaran Subdistrict, Serang Regency, has focused on oyster mushroom (Pleuro...

The Effectiveness of the Affiliate Marketing Model in Enhancing the Competitiveness of MSMEs in the Digital Economy Era

Mufid Andrianata · Judi Suharsono · Raihan Wishal Nafis · M Novan Fithrianto

The digital transformation has compelled Micro, Small, and Medium Enterprises (MSMEs) to adopt adaptive marketing strategies that align with shifting consumer behaviors. One such emerging approach is affiliate marketing, which leverages incentive-based partnerships to expand online product visibility. This study was co...