Buscador de Tesis y publicaciones académicas

Práticas de marketing digital: relatório de estágio na Adclick

Carvalho, Francisco Gil Cancela Mesquita

O presente relatório é o resultado do estágio curricular do Mestrado em Marketing Digital, realizado na Adclick. Esta é uma agência de Marketing Digital especializada em paid media, lead generation, e-mail marketing e e-commerce, e que impacta os resultados dos clientes com incremento da faturação e otimização dos orça...

Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Minat Berkunjung di Saung Angklung Udjo Bandung

Hadi Mulyana

This research is aimed to discover the Digital Marketing and Customer Relationship Marketing of Visit Interest at Saung Angklung Udjo Bandung. It applies quantitative methode with the use of descriptive and verificative analysis as wel as the path linear regression analysis technique. The variable that has been used in...

The Influence of Digital Marketing Strategies on Brand Loyalty: A Cross-Cultural Study Using A/B Testing

Susilo Adi · Rachmat Setyawan · Tantik Sumarlin

This study examines the effect of personalization-based digital marketing strategies on brand loyalty within cross-cultural contexts, employing A/B testing and multivariate analysis methods. The research is motivated by the critical role of digital marketing in fostering consumer relationships and the challenges of und...

Patterns of Tobacco Marketing and User Engagement on Social Media in Indonesia: Challenges for Digital Public Health

Autoría no especificada

Large-scale tobacco marketing on social media has resulted in widespread population-level exposure, particularly in Indonesia, which faces growing challenges in digital public health. This study aimed to assess the associations between platform type and marketing tactics and identify correlations of user engagement. An...

Digital Marketing Application to the Coffee Marketing System at PT Bogor Kopi Indonesia

Br Sebayang Veralianta · Sahat Tua Manalu Doni · Suharno Suharno · Hasian Situmeang Widya

PT Bogor Kopi Indonesia is a company engaged in developing coffee farmers in the Bogor area and marketing coffee in the form of green beans and roasted beans. Every year, people’s coffee consumption continues to increase, so the demand for coffee continues to grow. In looking for a market to market its products, PT Bog...

ANALYZING THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR: A COMPREHENSIVE LITERATURE REVIEW

Nicoleta ISAC

In the digital era, companies rely on a strong digital presence to shape their reputation and engage consumers effectively. This study explores the impact of influencers on consumer behavior within the realm of digital marketing. The study employs a comprehensive literature review approach to delve into the dynamic int...

Program Pelatihan Strategi Membangun Kemitraan Bisnis Lokal Melalui Digital Marketing Bagi Siswa Pemasaran SMK Budi Warman II

Mila Karina · Atalya Kurnia Sari · Toni Setiawan · Hilda Nur Aini

Dalam era digital yang semakin maju, pemasaran digital berperan penting dalam membangun kemitraan bisnis lokal yang berkelanjutan. Pelatihan ini mengeksplorasi peranan strategi digital marketing dalam memperkuat hubungan antara pelaku bisnis dan masyarakat lokal, dengan fokus pada siswa pemasaran. Pelatihan mengenai pe...

Neural network prediction model of digital marketing under the green development mode of enterprises

Qianwen Hu · Qiao Xu · Jingjiao Wu · Li Zhang

The Influence of Service Quality and Digital Marketing on Tourist Decisions Brand Image as an Intervening Variable (Study on Wapa di Ume Resort & SPA Ubud)

Putu Irawan · Luh Komang Candra Dewi

This research aims to analyze the influence of service quality and digital marketing on tourist decisions, then to analyze the influence of service quality and digital marketing on brand image, then to analyze the influence of the mediation effect of brand image on the influence of service quality and digital marketing...

Steering Digital Marketing in Philippine Higher Education: Benefits, Challenges, and Sustainable Strategies

Saint Mary's University

This study critically examines the efficacy of Project 360 Branding FEAT as a tool in digital marketing feedback and assessment framework purposely designed for higher education institutions in the Philippines. Through qualitative research design, the investigation utilized document analysis and data scanning to identi...