Buscador de Tesis y publicaciones académicas

Validity of digital agreements and the legal relations of the parties in affiliate marketing

В.K. Permatasari · H.N. Widhiyanti · Y.E. Widyanti

The development of digital technologies has led to the expansion of affiliate marketing as a crucial marketing strategy in the e-commerce ecosystem. However, the validity of digital agreements, which serve as the basis for legal relations between the parties in this practice, is subject to legal uncertainty. The purpos...

Developing the Content Plan of a Digital Marketing Online Course Tailormade to Professional Brazilian Immigrant Women

Rantanen, Maila-Kaarina

The objective of this master thesis is to develop the content plan for a digital marketing online course, tailormade for professional Brazilian immigrant women in Portuguese. This thesis is an embedded instrumental case study aiming to discover what kind of content a Digital Marketing online course should offer to prof...

MEMBANGUN CUSTOMER ENGAGEMENT DAN MENINGKATKAN INTENTION TO USE APLIKASI BANK DIGITAL MELALUI CORPORATE SOCIAL RESPONSIBILITY, SUSTAINABILITY MARKETING, DAN EMPLOYEE ADVOCACY

KANESHIA ACHMADI, .

Perkembangan pesat dalam sektor perbankan digital menuntut perusahaan untuk tidak hanya mengandalkan inovasi teknologi, tetapi juga membangun hubungan emosional dan nilai berkelanjutan bagi konsumennya. Penelitian ini bertujuan untuk menguji pengaruh persepsi terhadap Corporate Social Responsibility (CSR), Sustainabili...

The Consumer Culture Theory (CCT) Research Tradition and Digital Marketing

Franco, P.J.

Contains fulltext : 285565.pdf (Publisher’s version ) (Open Access)

Marketing digital para cursos MOOC. Web y prensa

Despujol Zabala, Ignacio

Se describe cómo usar la propia web y el departamento de relaciones públicas como herramientas de marketing digital para promocionar los cursos MOOC

Marketing and social networks. External strategic analysis of a company providing digital advertising services

Ana Cecilia Chumaceiro Hernández · Arianna Carolina Puello · Judith J. Hernández García de Velazco

"ENTREPRENEURSHIP THROUGH DIGITAL MARKETING"

Khan, Dr. Abdul Musref

“ENTREPRENEURSHIP THROUGH DIGITAL MARKETING” Department of MBA, Sai Spurthi Institute of Technology in collaboration with Brain-O-Vision India Pvt. Ltd. TELANGANA 01 20th July,2020 Training /workshop Programme :-

Content Marketing in the Digital Transformation Era: Trends and Best Practices

Ashwani Sharma

In the digital transformation era, content marketing has emerged as a critical strategy for organizations seeking to connect with their audiences in meaningful ways [...]

ТЕНДЕНЦИИ В ДИГИТАЛНИЯ МАРКЕТИНГ ПРИ КОМПАНИИТЕ НА АВТОМОБИЛНИЯ ПАЗАР

Autoría no especificada

The extant report aims to present the trends in digital marketing of automotive companies and evaluate the overall performance of these companies in the Bulgarian market. The main focus is on cross-channel digital marketing across different devices.

<div> AI-driven Digital Transformation as the Strategic Core of Marketing:&nbsp; </div> <div> Redefining Corporate Strategy in the Digital Era </div>

Ali AlGhamdi · Dr Asad Ur Rehman

The use of artificial intelligence (AI) has become a defining force that is driving a change in the marketing approach and transformations in organisations. The study investigated the relationship between the use of AI in marketing strategic decision-making (AIMSM) and the digital transformation (DT), with the effect o...