Buscador de Tesis y publicaciones académicas

Associations between exposure to digital food marketing and food consumption in adolescence: a cross-sectional study in an emerging country

Ares, Gastón · Antúnez, Lucía · Alcaire, Florencia · Natero, Virginia · y 4 más

Abstract Background Evidence regarding the link between digital food marketing and eating habits is lacking in the majority world, i.e., the world regions where most people live. This study sought to investigate (i) self-reported exposure to digital food marketing, (ii) associations between such exposure and socio-demo...

Digital Marketing Plan for an Asian Market in Finland. Case study: Mokka market

Doan, Truong Hoang Yen

This thesis was a development project which was aimed at building up a detailed digital marketing plan for Asian markets in Finland, especially for new markets. It is important because the population of Asian people in Finland is increasing, so demand must increase, also. According to Statistics Finland (2020), in term...

Цифрова трансформація інтегрованих маркетингових комунікацій підприємств ринку будівельних матеріалів

Autoría no especificada

The specific features of the transformation of the marketing communication policy of enterprises operating in the building materials market under wartime conditions are generalized, which are characterized by increased uncertainty, intensified competition, and higher consumer requirements for product quality. The influ...

DIGITAL MARKETING AND BRANDING OF HIGHER EDUCATION IN UKRAINE AND EUROPEAN COUNTRIES

YANINA LISUN

The article substantiates the relevance of digital communications at this stage of development of human society in general and higher education in particular. Attention is focused on such a tool for attracting and retaining customers in the long term as branding. Accordingly, the purpose of the publication is to study...

Strategic Approaches and Innovations in Digital Marketing for Enhancing B2B Sales Performance

HADAGALU GOVINDAPPA, NANDAN KUMAR#idabnull

Abstract This master thesis delves into "Strategic Approaches and Innovations in Digital Marketing for Enhancing B2B Sales Performance," focusing on Casanova Prosecco organization. It merges theory and real-world insights, highlighting digital strategies' vital role in today's B2B landscape. Divided into two parts, it...

The Effect of Trust, Emotional Marketing, and Spiritual Marketing on Consumer Decisions To Choose Shopee Pay Digital Wallet Services

Isyana Rahayu · Didik Setiyadi

Strategic Marketing and Stakeholder mapping report

Autoría no especificada

Strategic Marketing and Stakeholder mapping report

Digital-Based Educational Marketing Strategies in Islamic Schools: Constraints and Supporting Factors for Institutional Competitiveness

Nadella Putri · Mahmud MY · Suci Fitriani

Abstrak Transformasi digital dan meningkatnya persaingan antar lembaga pendidikan menuntut madrasah untuk mengembangkan strategi pemasaran yang lebih adaptif, efektif, dan bernilai. Dalam konteks lembaga pendidikan Islam, pemasaran digital tidak hanya berfungsi sebagai media promosi, tetapi juga sebagai sarana untuk me...

Strategic management & digital markets: ανάλυση περίπτωσης "ROOF FOR ALL - UNHCR" (Socialab's Project)

Autoría no especificada

Η παρούσα εργασία παρουσιάζει τη στρατηγική ανάλυση της Digital καμπάνιας η οποία πραγματοποιήθηκε για την Ύπατη Αρμοστεία του ΟΗΕ από τη διαφημιστική εταιρεία Socialab ΕΠΕ. Η εργασία αποτελείται από τρία μέρη. Στο πρώτο μέρος της εργασίας και από το πρώτο έως και το δεύτερο κεφάλαιο προσεγγίζεται θεωρητικά το μοντέλο...

Digital Marketing Berbasis Kearifan Lokal: Membangun Identitas Produk UMKM NTB Dalam Pasar Global

Adi Prayuda, I Putu Septian · Basit, Abdul · Sakti, Reza Arviciena · Zahari , Yudhi Kurniawan

Micro, Small, and Medium Enterprises (MSMEs) in West Nusa Tenggara (NTB) have great potential thanks to their unique cultural richness, yet they face major challenges in global market competition due to limited digital literacy and suboptimal promotional efforts. This study aims to understand how the application of dig...