Buscador de Tesis y publicaciones académicas

The Role of Digital Health Technologies in the Healthcare Marketing Process

Hilal Akman Dömbekci · Şerife Güzel · Şengül Sağlam · Kadir Ege

Digital health technologies have the potential to significantly transform the way health data is structured and visualized effectively. The research was conducted between April and July 2024. It was conducted with 15 managers from healthcare institutions who are knowledgeable about the role of digital health technologi...

EXPLORING THE IMPACT OF DIGITAL MARKETING ON CONSUMERS' PURCHASE DECISIONS AND LIFE SATISFACTION IN THE LUXURY BRAND SECTOR

Dr. Danish Khan · Mr. Tapan Pandit · Dr. Gagan Mittal

In today’s rapidly evolving digital landscape, luxury brands are increasingly relying on digital marketing strategies to maintain relevance, exclusivity, and emotional connection with consumers. This study explores the impact of digital marketing on consumer purchase decisions and life satisfaction in the luxury brand...

Exploring Digital Marketing Strategies during the New Normal Era in Enhancing the Use of Digital Payment

Gede Sri Darma · I Putu Teddy Noviana

The New Life Order greatly affects the country's economy. COVID-19 has had a huge impact on tourism in Bali. People who work in the tourism sector are mostly laid off because the level of the visit is decreasing every month. The people who were sent home finally started to open new businesses to support the family econ...

Digital Marketing as a Technology for Promotion of Organic Products

null I. Novytska

The article highlights the use of digital marketing as an opportunity for modern promotion of organic products, which should turn into a complex of multidirectional components, such as: a deep study of the online audience, its behavioral component; Engaging all possible audience segments immersion of production employe...

Competitive Advantage as Intervening Variable on Marketing Performance of Songket Melayu MSM Enterprises

Fitri Yusnita · Maya Panorama · Maftukhatusolikhah

This research departs from the problem that whether competitive advantage as an intervening variable has an influence on the marketing performance of Songket Melayu MSM Enterprises, Indonesia. The purpose of this study was to determine and analyze how much the effect of competitive advantage mediates the marketing perf...

Problems of forming marketing competencies in the digital economy

Nataliia Krasnostavskaia · Tatyana Maslova · Lidiya Ruglova · Marina Chigir

Abstract The spread of digital technology is transforming society and the economy. These changes affect the labor market. Modern employers need flexible marketing staff who can think creatively and make decisions in conditions of high environmental turbulence. For this, it is necessary to change the approach in trainin...

Navigating the modern marketing landscape: Embracing hybrid marketing as the new normal for comprehensive outreach strategies

Kumar, Atul · Gawande, Amol

Hybrid marketing is a promotional strategy that includes both traditional and digital marketing. Rather than focusing primarily on online platforms or in-person touchpoints, hybrid marketing combines the two to create a more successful and comprehensive outreach strategy. It combines marketing strategies from both grou...

Beyond Traditional Marketing: How Blockchain and IT are Reshaping Digital Marketing in a Triple Helix Context in Iringa Municipal, Tanzania

Lusekelo Kibona

«Η συμβολή του ψηφιακού μάρκετινγκ και των μέσων κοινωνικής δικτύωσης στην ανάπτυξη μιας επιχείρησης. Η Μελέτη περίπτωσης του Netflix».

Autoría no especificada

Σκοπός της διπλωματικής εργασίας είναι η ανάδειξη της συμβολής του ψηφιακού μάρκετινγκ (Digital Marketing) και των μέσων κοινωνικής δικτύωσης (Social media) στην ανάπτυξη μιας επιχείρησης. Στον κεντρικό πυλώνας της, πραγματοποιείται η ανάλυση του Social media Marketing μέσα από την μελέτη περίπτωσης της Αμερικανικής ετ...

Improvement of marketing performance: Role of market sensing, digital marketing, and value creation ambidexterity

Mulyana Mulyana · Tatiek Nurhayati · Erlinda Ramadhani Permata Putri