Buscador de Tesis y publicaciones académicas

PERANAN KEMASAN (PACKAGING) DALAM MENINGKATKAN PEMASARAN DIGITAL PRODUK USAHA MIKRO KECIL MENENGAH (UMKM) DI DESA FIRDAUS

null Santi M Hasibuan · null Fitri A Lestari · null Junita Putri Rajana

Community Service Partners in this activity are Micro, Small and Medium Enterprises (MSMEs) which are engaged in the business of producing and buying and selling snacks in Firdaus Village. This study aims to find out how the strategy for improving MSMEs is THE ROLE OF PACKAGING IN IMPROVING DIGITAL MARKETING OF MICRO S...

Marketing transformations: Re-thinking marketing, digital first

Julia Wolny

Uloga digitalne marketinške komunikacije visokih učilišta

Guštin-Predolac, Luna

U današnjem globalnom poslovnom okruženju, digitalna marketinška komunikacija sve više dobiva na važnosti kao neophodna komponenta za postizanje uspjeha u različitim industrijama. Posebno u kontekstu visokog obrazovnog sektora, digitalna marketinška komunikacija igra ključnu ulogu u privlačenju i angažiranju ciljne pub...

Enhancing Tea Tourism Destination Image through Digital Marketing: The Mediating Role of Visitor Experience in Sri Lanka

K. C. M. N. De Silwa · P. I. N. Fernando · G. H. V. Harshani

The growing importance of experiential tourism has increased the need for effective digital marketing strategies to promote niche tourism destinations. Despite Sri Lanka's global recognition for Ceylon tea, limited empirical evidence exists regarding how digital marketing tools contribute to strengthening tea tourism d...

Digital Arts Marketing for Cultural Consumption and the Strengthening of e-Cultural Tourism. Examples from Greece and Germany

Despoina Tsavdaridou · Eirini Papadaki · Nikolaos Trihas

Abstract Digital marketing is a dynamic process with multiple benefits for organizations, highlighting a new consumer-centered economy. The objective of this cross-national study is to analyze the digital communication strategy of four cultural organizations in Greece and Germany and examine the impact of digital marke...

Implementation of Artificial Intelligence in Digital Marketing Development: a Thematic Review and Practical Exploration

null Aditya Nirwana · null Sudarmiatin · null Melany

This study aims to synthesize a comprehensive view of the use of AI in each stage of a series of marketing campaigns, including the stages of planning, initiating the marketing concept, marketing design, implementation and monitoring, and evaluation. By using the Systematic Literature Review (SLR) method, this study wi...

14th Annual Marketing Conclave 2024 at Jaipuria Noida

Autoría no especificada

14th Annual Marketing Conclave was organised at Jaipuria Institute of Management Noida, by Marketing Club INVICTUS under the aegis of the Marketing Area Jaipuria Institute of Management, Noida on January 13, 2024. The theme of the conclave was "Marketing in the Metaverse," which aimed at exploring the intersection of m...

Antecedents and Outcomes of Marketing Agility: A Dynamic Capability Leading to Performance

Aamir Abbas · Arfan Ali

In this digital era, digital startups require different capabilities to enhance performance. Marketing agility can be one of these capabilities, but how it can be developed remains unexplored. Therefore, this research aimed to investigate the antecedents and outcomes of marketing agility. It has investigated the role o...

ЦИФРОВІ ТЕХНОЛОГІЇ ЯК ДРАЙВЕР ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ

Autoría no especificada

This article examines digital technologies as a key driver of improving the effectiveness of marketing communications in the context of the digital economy and increasing environmental uncertainty. The study focuses on the transformation of marketing communications from traditional and instrumental approaches toward ad...

Analyzing the Impact of Meme Marketing on Consumer Engagement in the Digital Era

Aditya Kumar Pandey -

This research explores meme marketing, a new type of social media marketing that has gained popularity due to its capacity to engage and amuse consumers. Businesses and marketers are seeing the benefits of using memes to engage with consumers. The research attempts to investigate the influence of meme marketing activit...