Buscador de Tesis y publicaciones académicas

Strategi Content Marketing Untuk Membangun Brand Awareness (Studi Kasus Video Aftermovie Djakarta Warehouse Project)

Lea Aprilia · Diah Ayu Candraningrum · Nigar Pandrianto

Sekarang ini teknologi komunikasi dan informasi semakin berkembang, salah satunya dilihat dari munculnya media digital. Kemudahan yang diberikan oleh media digital dalam melakukan komunikasi dan memberikan informasi banyak membuat perusahaan untuk melakukan kegiatan pemasarannya melalui media digital. Salah satunya dil...

Antecedents and Outcomes of Marketing Agility: A Dynamic Capability Leading to Performance

Aamir Abbas · Arfan Ali

In this digital era, digital startups require different capabilities to enhance performance. Marketing agility can be one of these capabilities, but how it can be developed remains unexplored. Therefore, this research aimed to investigate the antecedents and outcomes of marketing agility. It has investigated the role o...

The Relationship Between Perceived Ease of Use, Perceived Usefulness and the Intention to Adopt Digital Marketing

Allen Cedrick Acaso · Daniel M. Magalaman · Joann L. Ybañez · Aiza Mae R. Lemoreras · y 1 más

Digital marketing is transforming how farmers promote and sell their products by providing direct access to consumers through online platforms. By adopting digital tools such as social media, websites, and e-commerce, farmers can increase their visibility, build customer relationships, and improve their income. This sh...

Digital Marketing Training and Assistance for MSME Actors in order to Create a Smart Economy in Smart Village

null Ependi · null Reni Febrianti · null Muhammad Gusvarizon · null Helena Louise Panggabean · y 1 más

The development of digital technology has driven significant changes in marketing strategies, particularly for Micro, Small, and Medium Enterprises (MSMEs). However, many MSMEs in rural areas are still unable to optimally utilize digital marketing, including in Kademangan Village. Therefore, this community service acti...

The Role of Digital Marketing Strategies in Enhancing Halal Brand Visibility in Nigeria: A Qualitative Study

Kabeeroh Omowunmi Sulaimon · Haruna Babatunde Jaiyeoba · Dyah Iswantini · Ely Shuhadah Tajuddin

This study examines the role of digital marketing strategies in enhancing halal brand visibility in Nigeria. Despite the growing global demand for halal products and the increasing acceptance of halal branding as a mainstream phenomenon, halal businesses in Nigeria continue to face challenges in achieving visibility, c...

IMPACT OF PRIVACY ON THE MARKETING PERFORMANCE

JASSIM AHMAD AL-GASAWNEH · KHALID N. ALZUBI · MOHAMMAD HASAN · JAMAL M.M. JOUDEH · y 2 más

Abstract Hotel sector is encountering a significant number of challenges, especially in terms of marketing performance and customer perception. It is thus crucial that hotel managers consider guest satisfaction when implementing strategies for enhancing product promotion, brand value and marketing performance. Given th...

The Rise of Advertising Websites Claims the Emergence of Digital Advertising is Leading to a Transformational Shift in the Marketing Landscape

Gökçe, Selman

Lutjens et al. (2022) contend that the advent of digital advertising has brought about a profound shift in the marketing domain. This revolution will enable marketers to establish connections and interact with their target consumers in ways that were previously inconceivable. Traditional advertising channels such as pr...

Aplicaciones de metodologías basadas en diferentes conocimientos que permita una penetración en el mercado a través de las diferentes estrategias de marketing empleadas en la empresa Arte y Diseño Encanto Ecológico

Ordoñez Riascos, Adriana · Sinisterra Arboleda, Yamileth · González, Miguel Ángel · Pinzón Ortega, John Fredy · y 1 más

Realizamos esta argumentación para este trabajo dando nuestro interés a la comercialización de los productos reciclable y re utilizables, como motor de crecimiento de una actividad que genera un valor agregado a la economía, ha surgido la necesidad de la aplicación de las técnicas de marketing verde, marketing cultural...

Digital marketing and the inhibiting factors in adoption for microenterprises

Dudley, Claire Nicoli

The effects of digital marketing, word of mouth, and service quality on the purchase decisions: An empirical study of food SMEs products

Layung Paramesti Martha · Ardhin Primadewi · Enni Soerjati Priwirjanto · Endang Fatmawati · y 3 más

The purpose of this study is to analyze the influence of digital marketing, word of mouth, and service quality on purchasing decisions through a quantitative questionnaire using an accidental sampling method. The research is designed to find out the relationship between the influence of digital marketing, word of mouth...