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This article is aimed at studying the current directions of application of digital technologies in agrarian marketing. The purpose of the article is to define current trends in the development of digital technologies in order to evaluate their potential, problems of use, adaptation of opportunities to improve the effic...
digital technologies2. Zero hungersocial networksHF5001-6182
Hari Muharam · Hari Gursida · Isnurrini Hidayat Susilowati · Wiwik Widiyanti · y 2 más
The Tajur Halang SME Forum is an organization that consists of business operators who reside in the Tajur Halang District of Bogor Regency.These operators face challenges in marketing their products, introducing them to customers, and securing business capital for ongoing operations.The aim of this community service is...
This study aims to examine how the dominance of traditional marketing affects managerial and financial performance of Ketan Hitam Karamel Purwakarta MSME. Data were collected through observation, interviews, and direct assistance involv-ing business legality, digital marketing, digital payment, branding, and basic fina...
The evolution of digital marketing over the last three decades has been transformative, reshaping business strategies and consumer behaviours globally. This study aims to systematically map the academic and practical advancements in digital marketing from its inception to the present. By conducting a comprehensive bibl...
Nos últimos anos, o cenário do marketing digital passou por uma revolução sem precedentes, impulsionada pelo surgimento de novas tecnologias e plataformas online. Entre essas plataformas, o Instagram destacou-se significativamente, com mais de dois bilhões de utilizadores ativos mensais em todo mundo, estabelecendo-se...
marketing de influencerssocial proomarketing digitalmedia and communications
The digital marketing landscape has evolved from simple online advertisements to complex, data-driven ecosystems. This research paper investigates the impact of influencer marketing and consumer analytics on modern brand-building strategies. The study aims to analyze how social media influencers bridge the gap between...
The beauty and wellness industry has shifted from traditional "word-of-mouth" to "scroll-and-click" marketing. This research paper explores the strategic correlation between digital marketing tools and the operational success of salon owners and consultants. It examines how influencer marketing drives brand trust and h...
Higher education institutions nowadays approach important technological challenges that consequently change the students’ entire educational world. Universities together with marketing educators are exploring how new digital technologies could be applied as an effective pedagogical tool. This article contributes to the...
The issues of finding new ways to overcome the crisis of tourism enterprises are studied. The factors of negative impact of the Covid pandemic on the tourism industry are revealed. Attention is focused on the study of marketing activities in the process of survival of tourism enterprises. Emphasis is placed on studying...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Nadezhda Popova · Andrei Kataiev · Ruslan Skrynkovskyy · Anna Nevertii
The development of a digital society, rapid access to information sources changes the consumers' behaviour in terms of goods and services purchased online. In these conditions, the key to business development is trust: trust in web sites, information and brands represented on the Internet. Trust promotes consumers’ dec...
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