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The purpose of this study is to ascertain how customers' interest in purchasing from coffee shops in Banjarbaru City is affected by digital marketing, product quality, and price. This study's population consists of all customers of Loka Coffe & Eatery, Terjibakkopi, and Kean Coffe, three coffee shops in the city of Ban...
In the fast-evolving landscape of digital communication, where new platforms and fleeting trends constantly emerge, one channel has consistently proven its enduring value: email marketing. Far from being an outdated tool, email marketing remains one of the most powerful, cost-effective, and direct ways for businesses t...
The rise of the digital economy has rendered traditional marketing methods insufficient to meet the evolving expectations of modern consumers. E-commerce enterprises must now adopt intelligent, data-centric, and customer-focused strategies to sustain growth and remain competitive. This study examines how digital transf...
Kucharov Abror Sabirjanovich, Bobojonov Aziz Babakhanovich
The article considers psychology in the digital space and innovative marketing in the context of the globalization of the economy, the impact of innovations on marketing research in entrepreneurial activity in new types of goods and services, and also considers the organization of innovative marketing, reveals the feat...
This paper evaluates how major digital marketing tools-specifically Search Engine Optimization (SEO), keyword optimization, behavioral targeting, and online advertising-influence the sales growth of Small and Medium Enterprises (SMEs) operating within B2B and B2C e-commerce models in Bangladesh. A quantitative research...
The article studies the essence of management of the enterprise’s integrated value, taking into account the peculiarities of using digital marketing tools, based on the basics of building a strategy for enterprise development. The structure of the enterprise’s integrated value by certain stages is formed, the basic pri...
competitivenessHF5001-61829. Industry and infrastructureeconomics and business
Economic growth in Indonesia currently driven by various sectors, one of which is the micro, small and medium enterprise (MSME) sector. However, the biggest problems faced by MSMEs in Indonesia today are capital (51.09%) and marketing (34.72%). In today's VUCA era, business situations are volatile and lead to uncertain...
economics and businesssocial sciences8. Economic growth
ABSTRACT The rise of influencer marketing has transformed digital communication, enabling brands to engage directly with consumers through trusted social media figures. However, the advent of deepfake technology poses new challenges to authenticity, credibility, and trust. This conceptual paper explores how deepfakes i...
Sevenpri CANDRA · Sulistyo HERIPRACOYO · Nuril Kusumawardani Soeprapto PUTRI · Anisa LARASATI · y 1 más
Covid-19 pandemic affected people’s lives and economic situation. In Malaka Sari, East Jakarta, Housewives were adapting to the situation by establishing home industry SMEs that produced several products, including products from used cooking oil as material. Due to pandemics, physical marketing was restricted, and thes...
economics and businesssocial sciences12. Responsible consumption
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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