Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING FOR SMEs OPERATED BY HOUSEWIVES OF MALAKA SARI IN PANDEMIC SITUATION

Sevenpri CANDRA · Sulistyo HERIPRACOYO · Nuril Kusumawardani Soeprapto PUTRI · Anisa LARASATI · y 1 más

Covid-19 pandemic affected people’s lives and economic situation. In Malaka Sari, East Jakarta, Housewives were adapting to the situation by establishing home industry SMEs that produced several products, including products from used cooking oil as material. Due to pandemics, physical marketing was restricted, and thes...

Search marketing yesterday, today, and tomorrow: Promoting the conversation

Mike Grehan · James B Pettijohn

This paper examines the history and current state of search marketing (SM), and presents the authors’ speculations regarding SM's future. It is intended to promote reflection and conversation. The authors believe that digital marketers can, and in fact must, interact with the emerging and powerful new communities. To d...

Organizing Marketing Research and Information on Internet Marketing

Z. Madieva

The solution of issues related to the digitization of marketing activities in enterprises in the digital economy is in many respects related to the use of Internet marketing. It is important to organize marketing research, collect primary and secondary information, and conduct surveys through Internet marketing to ensu...

THE EFFECT OF THE DIGITAL REVOLUTION ON GLOBAL MARKETING IN ERA 4.0 AND CONSUMER BEHAVIOR

Divia Zulianti · Sri Kartika Dewi · Vanya Nurul Izza · null Suhairi

In today's sophisticated era, the digital revolution continues to develop. Today, the world's industry and manufacturing has faced a revolution that has changed all kinds of existing forms of industry. Especially in the fourth era or the digital revolution. Era 4.0 is marked by the emergence of various changes that occ...

PENDAMPINGAN PEMASARAN DENGAN DIGITAL MARKETING PRODUK SENI BUDAYA PADA UMKM DESA TULUSBESAR KABUPATEN MALANG

Esther Hesline Palandi

This service activity was carried out to provide knowledge about marketing with digital marketing of arts and culture products by MSMEs in the Tulus­besar village community, Malang district. This activity will start from Sep­tem­ber to October 2023. This activity aims to increase community inde­pendence in running thei...

Recommendations for the Market Segmentation Process

Karjaluoto, Henri

This thesis study focused in developing the marketing process of the case company, and the establishment of market segmentation process for the needs of it. The constant growth of the company and its portfolio of products in the complex market environment demanded more efficient ways to target the markets. Digital mark...

THE ROLE OF DIGITALIZATION IN TRADE MARKETING ACTIVITIES OF ENTERPRISES

Svitlana Vasyltsova · Maksim Hasiuk

The article analyzes the role of digitalization in the trade marketing activities of enterprises in the modern business environment. Starting with an overview of current trends in business and trade, the article discusses the key aspects of the impact of digital technologies on marketing strategies and trading processe...

Digital Marketing Strategy

Dolbec, Pierre-Yann

The Impact of Digital Marketing on Hospitality SMEs post Covid

Quinn, Leah Ann

This study examines the impact of digital marketing on hospitality SMEs post Covid-19 in Ireland. Digital marketing and the use of social media is constantly evolving and has seen huge developments since the start of the pandemic and has contributed to small businesses like cafes, pubs and restaurants in their survival...

Digital Marketing Transformation: Road Map and Marketing Concepts

Mihalis Kuyucu · Ayça Can Kırgız Özer · Mehmet Tığlı · Özlen Onurlu · y 14 más

Digital Marketing Transformation: Road Map and Marketing Concepts addresses the profound transformation reshaping marketing theory and practice in the digital era. As artificial intelligence, big data, programmatic advertising, immersive environments and the Internet of Things continue to redefine how brands communicat...