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Digital Marketing Strategy

Dolbec, Pierre-Yann

Transforming Digital Marketing with Generative AI

Autoría no especificada

Marketing digital y su relación con el posicionamiento en los clientes de las pastelerías Mypes del distrito de Trujillo, en el año 2017

Horna Ysla, Jim Randolph

La presente investigación buscó analizar de qué manera el marketing digital se relaciona con el posicionamiento de los clientes de las pastelerías Mypes del distrito de Trujillo – 2017; tomando en cuenta la frecuencia del uso de redes sociales que está teniendo importancia a gran escala en la sociedad actual, puesto qu...

Experiment ended

Autoría no especificada

PERANCANGAN STRATEGI DIGITAL MARKETING COMMUNICATION BAGI INDUSTRI PERHOTELAN DALAM MENJAWAB TANTANGAN ERA POSMODERN

Monika Teguh · Selvy Tri Ciawati

ABSTRACT The development of consumer culture in the era of technology has a direct impact on business competition in the hospitality sector. To be in a superior position in winning the competition, it requires the implementation of strategic planning. With the significant growth of internet users, the hotel industry mu...

A Comparative Study Of Online And Offline Marketing And Its Impact On Changing Consumer Behaviour

Kushagra Verma · Dr. Azra Ishrat

The rapid advancement of digital technologies, widespread internet accessibility, and increasing smartphone penetration have significantly transformed marketing practices and consumer behaviour worldwide. Traditional offline marketing methods, including print media, television, radio, outdoor advertising, and direct se...

The Influence of Digital Promotion, Product Quality and Product Halal Commitment on Marketing Performance of Meatball Small and Medium Enterprises (SMEs) in Bantul Regency

null Annisa Akmala Dewi · null Febrian Wahyu Wibowo · null Baiq Ismiati · null Al Haq Kamal

Introduction: Small and Medium Enterprises (SMEs) play a vital role in the Indonesian economy, particularly in Bantul Regency, which holds significant potential in the food processing sector, including meatballs. However, intense competition requires effective marketing strategies to improve marketing performance. This...

Marketing digital y posicionamiento de marca de las pymes de calzado del Ecuador

Saltos-Cruz, Juan Gabriel · Naranjo-Holguín, Fernando · Ortiz-Paredes, William Franklin

En concordancia con el nuevo orden económico mundial, el marketing digital constituye un elemento fundamental de la gestión empresarial. El objetivo de esta investigación fue diseñar los componentes de un sistema de gestión de marketing digital como contribución al incremento del posicionamiento de marcas de calzado de...

Impact of Consumer Behaviour on Sales and Marketing

Pehal Srivastava

Abstract Understanding consumer behaviour is vital for effective marketing and sales strategies. This study examines how psychological, social, and digital influences shape consumer decisions and how these insights are used by businesses to drive marketing success and boost sales performance. A mixed-method approach co...

A Study of Impact of Social Media Marketing in Consumer Behaviour

Shekhar Bhardwaj - · Prof. Sumit Koul -

This master's thesis explores how social media marketing affects customer behavior in the modern digital environment. Businesses looking to succeed in the digital marketplace must now comprehend social media's impact on consumer behavior due to its widespread use and crucial position in marketing tactics. Using a mixed...