Buscador de Tesis y publicaciones académicas

Digital Ascension: Digital Marketing Strategies of Skytrax 5 Star Airlines

Mehmet Emin Keke

Faktor Keberhasilan Promosi SKINTIFIC dengan Mengimplementasikan Digital Marketing pada TikTok

Andin Rusmini

Kemajuan teknologi berdampak pada banyak hal, salah satunya adalah pada proses pemasaran sebuah produk. Penyebaran informasi produk dapat dilakukan dengan mudah dan juga cepat melalui media sosial yang dapat dijadikan media promosi. Mencari informasi seputar produk menjadi lebih mudah dan juga efisien dengan adanya med...

Analisis Strategi Digital Marketing Meta Ads dan TikTok terhadap Keputusan Pembelian Kopi Sachet Kang Kopi di Provinsi Jawa Barat

Benny Tunggul Hasiholan · Irma Purbawati Wisnandar

Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing melalui Meta Ads dan TikTok Marketing terhadap keputusan pembelian kopi sachet Kang Kopi di Provinsi Jawa Barat. Menggunakan metode regresi linier berganda, penelitian ini melibatkan 150 responden dan mengukur pengaruh dua variabel independ...

The Impact of Influencer Marketing on Halal Product Purchase Decisions: An Analysis in the Digital Era

null Nanda Alfreda Putri · null Mariyatul Kiptiyah · null Revalina Aurelia Oktanti · null Shabahah El Rojana · y 2 más

This study aims to understand the impact of influencer marketing strategies on consumer attitudes in choosing halal products in the digital era. The approach used was a systematic literature review, examining 15 relevant journal articles from both Indonesia and abroad. The study results show that marketing through infl...

Peran Kapabilitas Pemasaran Digital dalam Meningkatkan Ketangkasan Proses Bisnis dan Kinerja Pemasaran

null Wesly Tumbur ML Tobing · null Lukman Santoso · null Reni Veliyanti

The purpose of this research is to examine the role of business process agility in creating a significant relationship between digital marketing capabilities and marketing performance in construction companies in Java. The research method was carried out quantitatively by collecting data by distributing questionnaires...

Multimedia Advertising and Marketing Methods in the Context of Digital Communication

Zhou Shen

This study uses a longitudinal multi-case study design and the objectives of the study are: 1. to explore the application of digital content marketing (DCM) strategies in the context of digital communication; 2. to identify the communication objectives used in their DCM strategies for social media using luxury car bran...

A A RELEVÂNCIA DO TRÁFEGO PAGO NAS EMPRESAS B2C

Milena Carlton Ferrarini · Thalia dos Santos · Hayanny Helen Santos Regis

This paper analyzes the relevance of paid traffic and digital marketing strategies for the success of microenterprises, highlighting how these practices can impact sales growth and market visibility. As technologies evolve and consumer demands change, market segmentation becomes crucial for personalizing communications...

Integration of Traditional and Digital Marketing Communication Strategies in New Student Recruitment

Abdul Haris · Selamat Riadi · Widya Nengsih · Rd. Heri Solehudin · y 1 más

Competition among universities to attract prospective new students is now increasingly fierce, encouraging higher education institutions to adopt more comprehensive and integrated marketing communication strategies. This study aims to evaluate the effectiveness of combining conventional marketing communication strategi...

Artificial Intelligence in Digital Marketing: Connecting Personalization, Consumer Trust, Engagement, and Purchase Intention

Sagar Shivaji Thakare

Artificial intelligence (AI) is becoming an important part of digital marketing. Marketers now use AI for personalized recommendations, customer service chatbots, targeted advertising, content creation, customer analysis, and other activities across the digital customer journey. These applications can make marketing co...

Assessing the Influence of Digital Marketing Platforms on Sales Lead Generation: A Comprehensive Evaluation of Strategies and Effectiveness

Mohit Kumar, Dr.Sanjay Diddee

This report examines the influence of digital marketing platforms on sales lead generation, assessing their effectiveness by measuring the performance of various marketing strategies and tactics for leads in different digital channels. With businesses increasingly adopting digital platforms to reach potential customers...