Buscador de Tesis y publicaciones académicas

SCALE UP MOBILE VEGETABLE VENDORS IN PALANGKA RAYA CITY THROUGH FINANCIAL LITERACY AND DIGITAL MARKETING MENTORING

Syamsuri Syamsuri · Solikah Nurwati · Okta Malinda · Sri Mujiarti Ulfah

This community service program aims to provide insight and knowledge about financial literacy, competitive pricing, sound financial management, how to hygienically and attractively package fish and vegetables, how to choose the right service and marketing strategies, and how to create technological innovations by follo...

Optimization of Digital Marketing Strategy with Implementation of SOSTAC Method

Jesi Irwanto · Wahyuning Murniati · Anisatul Fauziyah

Purpose: This training aims to develop digital marketing strategies for pesantren cooperative business entities as one of the efforts in countering the impact of the COVID 19 Pandemic.
 Design/methodology/approach: Qualitative phenomenological approach is this research approach where in the process of data collect...

EFFORTS TO REACH A WIDER MARKET OF SMEs THROUGH DIGITAL MARKETING WITH ATTRACTIVE BRANDING PACKAGING METHODS IN TUJUNGSARI VILLAGE

danny kurniawan · Ilham Naufal Ramadhan · Amat Sukani · Rozikin Rozikin · y 4 más

This community service aims to increase economic value as well as reach the MSMEs market through digital marketing in Tunjungsari Village, Siwalan District, Pekalongan. This community service uses explanation, discussion and practice methods. The explanation method is carried out by conveying material related to digita...

Irene Blanco Marketing Digital

CAVAL, JUAN CARLOS

IMPORTANCE AND PLACE OF DIGITAL MARKETING IN IMPROVEMENT OF WOMAN COOPERATIVES

Burçin Başaran · Yasemin Oraman

The participation to labor force of woman is of great importance for country economy and the most important factor is cooperatives that ease women involved in economy. For that purpose, activities, facilitating services and support to cooperatives established by women, shall be carried out. As well, this is to improve...

Analyse des liens entre le déploiement du marketing digital et le soutien des dirigeants : cas des banques commerciales de la Guinée Conakry

LAWANI, Aminou

Dans cet article, nous, proposons d’analyser les liens entre le support de la direction et le déploiement du marketing digital dans les entreprises bancaires guinéennes. Les dirigeants d’entreprise sont les chefs d’orchestre de la digitalisation de leur processus. La digitalisation change fondamentalement la vie des or...

Applying the 4P’s Marketing Mix in Vietnam Hospitality Industry to attract European Tourists

Bui, Hoa

Information Technology (IT) brings enormous benefits to the business world. It enables organizations to work more efficiently, maximize productivity, reach customers quickly, reduce operational costs, advertise, etc. Thanks to information technology, it is easier to communicate with customers. This provides businesses...

IMPACT OF DIGITAL MARKETING ON GENERATION Z CONSUMER BEHAVIOR IN UZBEKISTAN

Jaxongir Davronov Askarovich · Heny Hendrayati · Inomjon Qudratov

This study examines how digital marketing affects the consumer behavior and buying decisions of Generation Z in Uzbekistan. Using a Systematic Literature Review based on the PRISMA 2020 guidelines, peer-reviewed articles published from 2015 to 2024 were collected from Scopus, Web of Science, ScienceDirect, and Google S...

REGIONAL TOURISM DEVELOPMENT DIRECTIONS THROUGH INNOVATIVE MARKETING

Sugdiyona Azizova

This article reviews the role and practical effectiveness of innovative marketing technologies in the development of the regional tourism sector of Uzbekistan. In recent years, as global tourism steadily recovers from the pandemic, digital technologies, AR/VR, IoT infrastructures, big data analytics and digital platfor...

Pendidikan dan Pelatihan Digital Marketing Melalui E-Commerce untuk Meningkatkan Performa Bisnis Masyarakat di Desa Ciwalat, Kec. Pabuaran, Kab. Sukabumi

Aldi Ubaidillah · Melda Dwi Nurhayanti · Nurdiyanto Nurdiyanto · Wahyu Adjie Setiawan · y 3 más

This service is titled Digital Marketing Education and Training Through E-commerce to Improve Community Business Performance in Ciwalat Village, Pabuaran District, Sukabumi Regency. This service was held on Sunday, June 2, 2024 which was attended by 20 students and 6 Supervisors of Pamulang University. The general purp...