Buscador de Tesis y publicaciones académicas

PEMANFAATAN DIGITAL MARKETING PADA UMKM GUNA MENINGKATKAN PENJUALAN

Juarsa Badri · Henryanto Abaharis · Alfian Alfian · Maria Magdalena · y 1 más

Penerimaan teknologi dan internet di masyarakat sudah sangat luas sehingga tidak heran kegiatan pemasaran secara digital dijadikan pilihan utama oleh kalangan pengusaha, hal ini juga diaplikasikan oleh para penggiat Usaha Mikro Kecil dan Menengah (UMKM). Banyaknya digital marketing yang dipakai oleh para pemasar, membu...

Implementasi Digital Marketing Menggunakan Platform E-Commerce dan Media Sosial Terhadap Masyarakat Dalam Melakukan Pembelian

Imamul Khaira · Ahmad Hidayat · Sienny Sienny · Tengku Teviana · y 1 más

This research aims to determine the implementation of digital marketing using e-commerce platforms and social media for the public in making purchases. The aim of implementing digital marketing using e-commerce platforms and social media for people to make purchases includes several important aspects, namely that e-com...

Strategi Pemasaran Berbasis Digital: Membangun Hubungan Pelanggan yang Berkelanjutan pada Society 5.0

Muhammad Fathoni · Devi Rusvitawati · M. Farisan Kasyfi · Indra Agung Pamuja

In Society 5.0, businesses face challenges in building sustainable customer relationships through digital-based marketing strategies. This research identifies the use of social media and digital platforms as having an important role in increasing customer loyalty as stated by (Nanda Annisa et al., 2020; Setiawan & Nurt...

Digital Marketing and Competitive Advantage: Moderated by Digital Transformation

Joko Joko · Ari Riswanto · Dede Kurniawan

This study aims to determine the development of competitive advantage studies from a digital marketing perspective as a variable influencing factor, besides that the digital transformation variable is also placed as a moderating variable. The approach used is descriptive quantitative using a questionnaire as a data col...

TRENDS IN DIGITAL MARKETING FOR 2024 IN INDONESIA AND UZBEKISTAN

Murat Akramovich Ikramov Professor, · Eshmatov Sanjar Azimkulovich · Akhmedov Bunyod Ravshan ogli

Purpose: This article aims to explore and compare digital marketing trends in Uzbekistan and Indonesia for 2024. It highlights the significance of digital marketing in these emerging markets, identifying key drivers, challenges, and opportunities. Methods: The research utilizes a comprehensive literature review, analyz...

Beyond the Consumer Lens: Mapping Firm-Side Digital Marketing Studies in Indonesian MSMEs

Ricardo Gianluigi Tindi · Daniel Peterson Silaban

This study systematically reviews recent research on how Indonesian micro, small, and medium enterprises (MSMEs) adopt and use digital marketing in response to rapid digital transformation following the COVID-19 pandemic. Although digital marketing has emerged as a key driver for market visibility and customer engageme...

Digital Transformation as a Strategy to Improve Marketing Performance and Public Financial Literacy

Muhammad Arif Zikir Risky · Dewi Puspitaningsih · Ninis Umnastuti · Irea Arrahima · y 2 más

This community service program aims to improve marketing performance and financial literacy among the community through the use of digital technology. The method used is a participatory approach, encompassing outreach, training, and mentoring for business owners and the community. Activities focused on the use of digit...

DIGITAL MARKETING: EFEKTIVITAS PROMOSI, NILAI BAGI PELANGGAN SERTA DAMPAKNYA PADA PENDAPATAN HOTEL

Rizki Atikah Putri · Haniek Listyorini

Pemasaran secara digital semakin marak diimplementasikan di Indonesia khususnya pada industri perhotelan sebagai strategi berkompetisi dalam promosi untuk mempengaruhi niat pembelian pelanggan. Pemasaran digital dipercaya memiliki berbagai nilai bagi pelanggan dan nilai bagi Perusahaan. Penelitian ini bertujuan untuk m...

Enhancing Customer Retention in B2B Digital Marketing Agency in Indonesia (Case Study of BIZGO Digital)

Farah Andayani

Pendampingan UMKM Desa Kedongdong Kidul di Era Digital

null Sulistyo Hadi · null Hafni Khairunnisa · Fuadi Afif · null Abdul Holis

Assistance for MSMEs in Kedongdong Kidul Village in the Digital Era This community service activity aims to improve the understanding and skills of micro, small, and medium enterprises (MSMEs) in Kedongdong Kidul Village in utilizing digital technology, particularly in marketing and business management. The program was...