Buscador de Tesis y publicaciones académicas

Pelatihan Pengemasan dan Pemasaran Soap Berbahan Eco Enzyme Sebagai Upaya Mendorong Green Enterpreneurship di Desa Tumpok Tengah Lhokseumawe

null Siti Maimunah · null Yohana Dian Putri · null Cut Putri Mellita Sari · null Yusniar · y 1 más

The utilization of eco enzyme as a raw material for environmentally friendly soap supports the implementation of the circular economy and promotes green entrepreneurship. However, the community of Tumpok Tengah Village, Lhokseumawe City, faces challenges in product packaging, branding, and digital marketing. This commu...

Assistance in Simple Financial Statements and Digital Marketing Implementation for Culinary MSMEs in Pantai Lebih, Gianyar

Ni Made Santini · Made Pratiwi Dewi · Ni Made Tamansari · Gede Sanjaya Adi Putra

This Community Service Program was conducted with the Culinary MSME Group in Pantai Lebih, Gianyar Regency, to strengthen managerial capacity through assistance in simple financial statement, digital marketing, and the development of Standard Operating Procedures (SOPs). The main challenges faced by the partners includ...

EFFECT OF DIGITAL MARKETING ON PURCHASING DECISIONS FOR TYPICAL BIMA FOOD PRODUCTS

SRI ERNAWATI

Companies that can compete in a competition are companies that can apply technology in their companies. One of the factors supporting the success of companies and entrepreneurs to gain profits in a wider scope, for this reason one of the strategies that is widely used by entrepreneurs in trading is through digital mark...

Digital Transformation of Marketing in Higher Education Institutions: Poland, the Czech Republic, and Ukraine in the Shadow of War

Oleh Karyy · Artur Kisiołek · Paweł Kobis · Adam Pawliczek · y 2 más

The results of a questionnaire survey of employees at higher education institutions in Poland, the Czech Republic, and Ukraine on the status and prospects of the digital transformation of marketing are presented. The barriers to the digital transformation of marketing are investigated. It is found that the consistency...

THE INFLUENCE OF SPORTS MARKETING ON CONSUMER BEHAVIOR AND BRAND PERCEPTION IN THE MODERN DIGITAL ENVIRONMENT

Marko Pavlović · Milijanka Ratković · Dragana Đurić

The paper analyzes the growing importance of sports marketing as a key factor in the development of modern sports organizations and its influence on consumer behavior and brand perception. The study examines socio-demographic differences in attitudes towards sports, digital promotion, sponsorship, and the role of socia...

MARKETING DIGITAL E RELACIONAMENTO COM O CLIENTE: ESTRATÉGIAS PARA GERAÇÃO DE VALOR EM PEQUENAS E MÉDIAS EMPRESAS

Bruno Alves Braga Zilbovicius

Este artigo discute o marketing digital como ferramenta de relacionamento e geração de valor para pequenas e médias empresas. A pesquisa parte da compreensão de que a presença digital deixou de ser uma opção e passou a constituir elemento relevante da competitividade empresarial. O estudo, de natureza bibliográfica e q...

THE LACK OF DIGITAL MARKETING SKILLS: DEVELOPING A DIGITAL MARKETER MODEL FOR THE RETAIL INDUSTRIES

Autoría no especificada

Pengaruh Kualitas Produk, Harga, dan Digital Marketing terhadap Peningkatan Penjualan Produk Kue Kacang (Crunchynut) di Aceh

Rahmat Khairun MG · Nara Pristiwa · Devi Kumala

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan digital marketing terhadap peningkatan penjualan produk Kue Kacang (Crunchynut) di Aceh. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 83 responden yang ditentukan melalui rumus Slovin. Teknik pengumpulan...

IMPLEMENTATION OF DIGITAL MARKETING AS A STRATEGY TO INCREASE MR BUTIK STORE SALES

null Muhammad Ramdhan · Suharni Rahayu

This study aims to analyze the implementation of digital marketing in an effort to increase sales in a store. The type of research used is qualitative research with a case study approach. The main informants in this study were the store owner and employees, while the supporting informant was a customer. Data collection...

EMPOWERING COFFEE SMES IN LABUAN BAJO THROUGH MARKETING AND E-COMMERCE

null Siti Maghfiroh · Sofia Zahira - · Sendi Putra Eqiu Pratama - · Yudha Aryo Sudibyo

Empowerment of coffee MSMEs in Labuan Bajo is very important given the huge tourism and local economic potential. The purpose of this service is to strengthen the competitiveness of coffee business actors through the application of digital marketing strategies and e-commerce integration. The methods include interactive...