Buscador de Tesis y publicaciones académicas

Strategic Marketing and Digital Transformation for SME Empowerment: Insights from a Malaysia–Indonesia Service-Learning Collaboration

Noor Adila Abd. Raub · Ainie Hairianie Aluwi · Nurul Illahi Zainal Abidin · Ervina Maulida

This study explores a Malaysia–Indonesia service-learning initiative aimed at strengthening Small and Medium Enterprises (SMEs) through strategic marketing and digital transformation. Conducted under the Service-Learning Malaysia – University for Society (SULAM) framework, the program combined workshops on marketing an...

Assessing The Impact of Digital Marketing Strategies on Real Estate Agencies in Shandong China

Hongxia Guo · Carlos O. Vicuña

This study explores the digital marketing strategies commonly employed by real estate agencies in Shandong, China, in response to the increasing role of digital platforms in shaping market competitiveness. Using a qualitative research design, data were gathered through interviews with ten managers from various real est...

Peran Platform Digital dalam Meningkatkan Daya Saing Produk Kosmetik Wardah Syariah Melalui Pemasaran Digital

null Naisa Qori'a Sani · null Zelika Salsa Kayla · null Ristia Khairatunisa · null Maya Panorama

This study focuses on the role of digital platforms in increasing the competitiveness of Wardah cosmetic products through digital marketing. With the rapid growth of the beauty industry in Indonesia, Wardah, as a halal cosmetic brand founded in 1995, emphasizes products that are in line with Islamic principles. Through...

Peran Digital Marketing dan Diskon Terhadap Keputusan Pembelian Produk Fashion pada Pengguna Aplikasi Tiktok

Gustar Gustar · Arniwita Sy · Arman Syafaat

Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing dan diskon terhadap keputusan pembelian produk fashion pada pengguna aplikasi TikTok. Latar belakang penelitian didasarkan pada fenomena meningkatnya aktivitas belanja online melalui TikTok Shop yang menggabungkan hiburan, konten kreatif, serta stra...

Integrating Modern Cassava Processing And Digital Marketing To Strengthen Local Businesses In Angat Buhay Village, Philippines

Ni Luh Putu Indiani · I Gede Pasek Mangku · I.B. Udayana Putra · Romeo M. Sumayo · y 3 más

This international community service program was carried out in Angat Buhay Village, Philippines, with the aim of increasing community capacity in cassava processing and digital marketing. The main problem of partners is the limited skills of food technology, production facilities, and offline and digital marketing. Th...

Pengaruh Literasi Keuangan, Digital Marketing, dan Penggunaan Sistem Informasi Akuntansi terhadap Kinerja UMKM di Kota Surabaya

null Silvi Kurnia · null Hwihanus

This study examines the influence of financial literacy, digital marketing, and the use of accounting information systems on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Surabaya City. A quantitative survey approach was employed involving 150 MSME owners selected through purposive sampling. Primar...

Formación en marketing y competencias digitales: análisis curricular en universidad pública mexicana

Edgar Estrada Eslava

This study analyses the digital competencies of the current undergraduate marketing programme at the Autonomous University of Sinaloa (Mexico) (2015 version) and compares them with emerging professional skills and competencies. The curriculum was examined using qualitative and documentary analysis based on a matrix of...

Customer acquisition and retention for SME using digital marketing

Autoría no especificada

Improving the model of digital marketing communication on the example of a funeral service agency

P. Yu. Tazov

The article discusses marketing tools for promotion of funeral services wi thin the framework of the digital marketing communications model. The key characteristics of consumers’ perception of these services, the features and methods of effectiveness improvement of marketing promotion in the digital environment are hig...

Digital Marketing Strategies and Consumer Engagement: A Comparative Study of Traditional vs. E-Commerce Brands

null Naveed Rafaqat Ahmad

This research article explores and compares digital marketing strategies and consumer engagement between traditional and e-commerce brands. It examines how each type of brand leverages online platforms, social media, and content marketing to connect with consumers, build brand loyalty, and drive sales. It highlights th...