Buscador de Tesis y publicaciones académicas

THE SHIFT FROM DISRUPTION TO CONNECTION IN DIGITAL MARKETING

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Pemanfaatan Digital Marketing Dalam Membangun Toko Sport Sepatu Football Inc

Muhammad Imam Munandar · Muhammad Wardhani · Julfikar Mawansyah

Meningkatnya jumlah pengguna internet di Indonesia menciptakan peluang besar bagi bisnis untuk mengoptimalkan digital marketing dalam menjangkau konsumen. Studi ini berfokus pada penerapan digital marketing dalam pengembangan toko sepatu sport Football Inc. Penelitian ini mengeksplorasi strategi pemasaran digital yang...

Pengaruh Pendidikan Kewirausahaan, Manajemen Keuangan Dan Pemasaran Digital Terhadap Minat Berwirausaha Online

null Yoseph Adi Nugroho · null Krisna Yusuf Anggoro · null Rayhan Gunaningrat

Entrepreneurial, financial management, and digital marketing involve people rising and falling in their entrepreneurial interests online. Variables that affect the interest in online entrepreneurship include financial management, entrepreneurship education, and digital marketing. The study is aimed at seeing how entrep...

Digital Marketing, Brand Awareness, Brand Equity, and Perceived Quality on Patient Visit Intention

Verena Tsania Zhohara · Anastasya Handayanuputri · Leroy Samy Uguy

This study examines how social media-based digital marketing, brand awareness, brand equity, and perceived quality influence patient visit intention at a health clinic in Indonesia. A quantitative survey was conducted with 158 patients who had visited the clinic and followed its social media accounts. Data were analyze...

GENERATIONAL MARKETING: A DEEP DIVE INTO BEHAVIOR AND CHARACTERISTICS OF GENERATION Z

null Dr S Nataraj · null P Shivanna

In the contemporary business environment, digital marketing is a significant factor influencing behavior and decision-making. We believe that Generation is one demographic that has drawn our attention and is significantly impacted by digital marketing. A sizable and significant consumer base, Generation Z was selected...

Optimalitasi Digital Marketing pada UMKM Amadonathi melalui Sosial Media dan Website

Abraham Yoga Pratama · Zefanya Albert Pambudi · Christeyssa Magrita · Imanuel Madea Sakti

The online presence of MSMEs on various digital platforms is now a necessity. Two of them are social media and websites as digital marketing media. However, many MSMEs have limited understanding and capabilities regarding digital marketing. This community service activity occurred at UMKM Amadonathi, a donut culinary b...

Inbound Marketing as a Strategy in Digital Advertising

E S Soegoto · T Simbolon

This study aims at providing an overview and description on how the character of consumers in response to various kinds of digital advertising, provide some insight to marketers that will improve the effectiveness of their advertising, and to prove that by using inbound marketing will provide more value in the sale of...

THE ROLE OF DIGITAL TRANSFORMATION AND ARTIFICIAL INTELLIGENCE IN TOURISM MARKETING

Abdujabborov Asadbek Ravshan o'g'li

This article analyzes the impact of digital transformation and artificial intelligence (AI) technologies on tourism marketing. In recent years, digital innovations have enabled the tourism industry to become more personalized and efficient. AI-powered predictive marketing systems allow for forecasting users' future beh...

Effect Digital Marketing and Influencer Endorsment of the Decission of the Purchase of Products Scarlett Whitening (Case Study the Students STIE Eben Haezer Manado)

Theressa Rondonuwu · Hongky Dyrgo · Sweetly Mumu

In the digital age, technology affects all aspects of life, including marketing. The digital age gives marketers a new perspective and makes it easier to learn about consumer-friendly products, brands, strategies and services. Digitalization enables personal communication and reaches large groups of consumers. It helps...

Aplicación web basada en la metodología inbound marketing para fortalecer la capacidad de generar contactos del marketing digital en un concesionario de motos en la ciudad de Chiclayo

Vasquez Lopez, Jorge Luis

En la actualidad el plan de marketing utilizado por un concesionario de motos en la ciudad de Chiclayo está compuesto por diferentes estrategias de publicidad las cuales están poco orientabas al marketing digital, esto ocasiona que la empresa no aproveche correctamente el mercado que tiene a su disposición y esto se ve...