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Προεκλογική εκστρατεία υποψηφίου με βάση το digital marketing

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Why youth culture beats age segmentation when it comes to marketing to young consumers

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Penerapan Digital Marketing Produk Kerajinan Purun di Lahan Basah pada Kelompok Usaha Sejahtera Bersama Banjarmasin

Widyarfendhi Widyarfendhi · Sufi Jikrillah · Akhmad Supriyanto · M Ikhwan Munazir

Perkembangan jaman saat ini, ditandai adanya kecepatan dan akses informasi yang lebih baik, tidak hanya menciptakan peluang tetapi juga ancaman bagi pelaku usaha. Usaha Sejahtera Bersama sebagai kelompok perajin purun juga diperhadapkan pada kondisi ini. Hasil observasi dan wawancara awal dengan pelaku usaha bahwa terd...

PESONA: Strategi Promosi Efektif secara Online untuk Niaga dan Pariwisata

Akhwal Fathurrahman · Ana Fitriana · Risa Ramadhianti · Karis Rivaldo · y 2 más

Digital changes in marketing have created new opportunities for local businesses in villages to reach a wider market. Digital marketing is not only a promotional tool but also an effective strategy to increase the competitiveness of local products in the era of globalization. This research aims to increase the promotio...

FINANCIAL AND DIGITAL MARKETING LITERACY TRAINING TO INCREASE ENTREPRENEURSHIP INTENTION IN MALANG KNITTING COMMUNITY

null Ajeng Rachma Pertiwi · null Rindah Febriana Suryawati · null Ditya Permatasari · null Elsha Sophia

Background: Malang Knitting Community (KRM) is a community of knitting women in Malang City, Indonesia which is facing a problem of a lack of financial literacy, especially regarding how to prepare financial statements and digital marketing of each community member. Objective: This activity aims to provide financial li...

The Influence of Lifestyle and Digital Marketing on the Facebook Platform on Purchase Decisions in the Used Car Business in Lampung

William Refflin · Iskandar Ali Alam

The purpose of this research is to analyze the influence of lifestyle and digital marketing on the Facebook platform on purchasing decisions in the used car buying and selling business in Lampung. This study uses a quantitative method by collecting data through questionnaires distributed online to 130 respondents who h...

SUSTAINABLE DIGITAL MARKETING: A SYSTEMATIC REVIEW AND CONTENT ANALYSIS OF CURRENT RESEARCH

Gregurec, Iva

Sustainability is no longer just a trend but an essential priority for all ecosystem stakeholders and digital marketing activities can support this priority. This paper explores sustainable digital marketing which is becoming an attractive research field for a growing number of experts and scientists in recent years. T...

Impact of Brand Ambassadors, Product Quality, and Digital Marketing on Beauty Product Purchasing Decisions

Yastutik, Selfi Hilda Andri · Prapanca, Detak

The cosmetic company is one of the companies with a fairly large market share. Ms Glow is a cosmetic product for skin care and facial beauty, where this domestic product has gained many fans from all walks of life. The data analysis used is SMART-PLS. the brand ambassador variable has a positive but not significant eff...

Digital marketing plan for Natalina Jewellery

Ostashova, Maria

The jewellery industry is undergoing a transformative shift, with digital marketing emerging as a crucial tool for engaging modern consumers. For boutique brands like Natalina Jewellery, establishing a robust online presence is essential to compete in an increasingly digital marketplace. This thesis develops a comprehe...

The Influence of Price Perception and Digital Marketing on Purchase Decisions through Consumer Trust in Competency-Based Training Products: A Case Study at Sinergi Solusi Academy, Bogor

null Tarmidi · Yuary Farradia · Sufrin Hannan

This study aims to analyze the influence of price perception and digital marketing on purchase decisions, mediated by consumer trust, in the context of competency-based training products at Sinergi Solusi Academy, Bogor. The research employed a quantitative approach using a survey method with questionnaires distributed...