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85.099 resultados para «marketing digital»

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Other 2025 Acceso abierto

Detailed Marketing & Execution Plan of Digital Krishi

Sajia Afrin Sultana

This report provides a detailed marketing and execution plan for Digital Krishi - The Digital Agriculture Ecosystem for Bangladeshi Farmers. The objective of this plan is to outline strategies and initiatives that will enable Digital Krishi to effectively penetrate the agricultural market in Bangladesh, connect with th...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.15606946
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Artículo 2023 Acceso abierto Revisado por pares 3 citas

Pemanfaatan Digital Marketing dalam Mempromosikan Destinasi Pariwisata

I Putu David Adi Saputra


 
 
 
 This study aims to analyze the use of Digital Marketing in Promoting Tourism Destinations. This research is a literature review. Data collection techniques are documentation from journal sources and relevant literature such as Google Scholar. Data analysis with critical literature. research...

economics and business social sciences
  • Omah Jurnal Sunan Giri, INSURI Ponorogo
  • DOI: 10.37680/almikraj.v4i1.3621
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Artículo 2026 Acceso abierto Revisado por pares

THE INFLUENCE OF DIGITAL MARKETING ON ENTREPRENEURIAL INTEREST: A STUDY OF STUDENTS

Budi Jaya Sugiarto · Nizmah Ahmad Bahasoan

The advancement of digital technology has made digital marketing an important competency in increasing students' entrepreneurial interest. This study aims to examine the effect of digital marketing learning on students' entrepreneurial interest in the Informatics Management Study Program. The study used a quantitative...

economics and business social sciences
  • Universitas Abdurachman Saleh Situbondo
  • DOI: 10.36841/consilium.v6i2.8965
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Artículo 2025 Acceso abierto Revisado por pares

Strategi Digital Marketing dan Kualitas Konten Media Sosial terhadap Minat Pendaftaran Mahasiswa

Endra Irawan · Euis Komalawati

The rapid evolution of digital technology has significantly reshaped the communication patterns of higher education institutions. Universities are now required to adopt interactive and content-driven digital strategies to attract prospective students who are increasingly reliant on social media for decision-making. Thi...

  • Universitas Prof. Dr. Moestopo Beragama
  • DOI: 10.32509/dinamika.v11i2.6012
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Artículo 2026 Acceso abierto Revisado por pares

Pengaruh Kompetensi Sumber Daya Manusia dan Adopsi Digital Marketing terhadap Pertumbuhan Usaha UMKM di Kabupaten Aceh Tenggara

null Sopira Qori Amalia · null Rafly Anandsyah

This study aims to analyze the effect of Human Resource Competence and Digital Marketing Adoption on the Growth of Micro, Small, and Medium Enterprises (MSMEs) in Southeast Aceh Regency. Employing a causal quantitative approach with a survey design, data were collected through structured questionnaires from 120 MSME ow...

economics and business social sciences
  • Asosiasi Riset Ilmu Manajemen dan Bisnis Indo...
  • DOI: 10.61132/nuansa.v4i2.2699
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Artículo 2025 Acceso abierto

The Role of Artificial Intelligence in Digital Marketing

Dr. A. Sudarvizhi

In today’s lightning-paced digital landscape, technology is rapidly evolving. This is especially true in the world of digital marketing, with the rise of artificial intelligence (AI) and its revolutionizing impact on the industry. AI has been powering digital marketing technologies for decades in the form of machine le...

Artificial Intelligence Digital Marketing Deep learning engineering and technology
  • CMAOI Association
  • English
  • DOI: 10.5281/zenodo.15349000
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Artículo 2025 Acceso abierto

Increasing the Turnover of MSMEs in Healthy Beverages Through Digital Marketing Strategies: A Case Study of Shuguci and WHF MSMEs

M.T. Kuniawan · Samia Fadilah

This study aims to analyze the effectiveness of applying Digital Marketing strategies in increasing the revenue and brand awareness of the Healthy Beverage MSMEs, Shuguci and WHF. The method used is qualitative with a case study approach, where data were collected through observation, in-depth interviews, and documenta...

Brand Awareness Revenue Growth economics and business social sciences
  • RAM PUBLISHER
  • English
  • DOI: 10.5281/zenodo.15537419
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Artículo 2025 Acceso abierto Revisado por pares

DIGITAL MARKETING AS A COMPONENT OF THE COMPETITIVENESS OF A TECHNICAL UNIVERSITY

M. Klimov

Abstract. The article considers the role of digital marketing as a key tool for increasing the competitiveness of a technical university. Modern trends in the field of digital communications that affect the formation of the image of higher education institutions, attracting applicants and maintaining ties with graduate...

promotion strategy social networks competitiveness content marketing
  • National Technical University Kharkiv Polytec...
  • DOI: 10.20998/2313-8890.2025.05.03
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Artículo 2026 Acceso abierto Revisado por pares

The Effectiveness of Digital Marketing Through TikTok in Increasing Brand Awareness and Customer Interaction in MSMEs in Yogyakarta

Miftakul Kharomah · null Nina Fapari Arif

The development of social media platforms like TikTok has transformed the way MSMEs interact with consumers. However, many businesses still struggle to build brand loyalty because digital promotions are ineffective and unable to fully drive consumer purchase intention. This phenomenon suggests that high promotional act...

economics and business social sciences
  • Politeknik Pratama Purwokerto
  • DOI: 10.55606/ijemr.v5i1.697
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Artículo 2026 Acceso abierto Revisado por pares 1 cita

Decoding Gen Z loyalty in the photo booth industry: The interplay of price, digital marketing, and satisfaction

Dzalfa Nur'aini · Gatot Prabantoro

Purpose: This study aims to investigate the determinants of customer loyalty within this context, specifically examining the influence of price and digital marketing, with customer satisfaction serving as a mediating variable. Design/methodology/approach: This quantitative study used purposive sampling to select respon...

economics and business social sciences
  • Sekolah Tinggi llmu Ekonomi Indonesia
  • DOI: 10.36406/jmstei.v12i1.101
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