Buscador de Tesis y publicaciones académicas

Marketing plan for Royals In Service Oy

Räsänen, Pipsa

The purpose of this bachelor’s thesis was to describe the process of creating a tailored marketing plan for Royals In Service Oy, a staffing company, operating in corporate events. As the company is lacking a marketing plan, a product-based thesis was found to be the most beneficial for the company. Since 2022, Royals...

Optimalisasi Teknologi dan Strategi Pemasaran Digital dalam Meningkatkan Daya Saing UMKM Bakpia Wong Yogyakarta

null M. Masrukhan · null Riska Khajiyah Isnaini

This study aims to analyze the optimization of technology and digital marketing strategies in enhancing the competitiveness of Bakpia Wong Yogyakarta SMEs. Using a qualitative descriptive approach, the research explores the application of technology in production processes, such as modern machinery and production manag...

Analysis and Evaluation of New Digital Media Usage, Impact and Presence

Todorova-Ekmekci, Mirena · Bogdanova, Galina · Todorov, Todor

Businesses and institutions often need to monitor digital innovations and stay competitive and up-to-date. New digital media is developing and influencing the environment fast, raising also topics like accessibility, data storage and protection, automatic and artificial intelligence processes. Understanding and using b...

Discutindo sistema de marketing no âmbito do mobile marketing

Shiraishi, Guilherme de Farias

Marketing Strategy of Bagus Hasby Tofu Crackers Products Based on Marketing Mix: A Case Study of MSMEs in Buah Berak Village

Viola De Yusa · Betty Magdalena · Riyadini Riyan Utami

Buah Berak Village, located in Kalianda District, South Lampung Regency, has significant economic potential, particularly in the micro, small, and medium enterprises (MSMEs) sector. One of the developing MSMEs is Kerupuk Tahu Bagus Hasby. However, the main challenges faced include limitations in marketing strategies, e...

Analisis Bibliometrik Terhadap Pemetaan Riset Social Media Marketing

Vivi Herlina

Social media marketing utilization is an evolving marketing tool rapidly. The objectives of this research are to map research trends of social media marketing on marketing performance and to know research productivity in terms of researchers, publishers, and citations. The bibliometric analysis method by using VOSviewe...

E-marketing: Improving marketing effectiveness in a digital world

J Nielsen

<b>STRATEGIC MARKETING MANAGEMENT AND ENROLLMENT SUSTAINABILITY IN ISLAMIC PRIVATE SCHOOLS: A QUALITATIVE CASE STUDY IN THE DIGITAL ERA</b>

Agus Huri · Wiwik Pudjaningsih

This study examines how strategic marketing management contributes to enrollment sustainability in Islamic private schools operating in the digital era. It seeks to identify structural mechanisms that influence stable student enrollment beyond short-term promotional efforts. A qualitative case study design was employed...

Digital Marketing Strategies to Build Customer Loyalty: A Systematic Review of Sustainable Financial Benefits

Sri Rahayu

This study examines the role of integrated digital marketing strategies, including personalized content, Customer Relationship Management (CRM) systems, and social media marketing, in building customer loyalty and driving long-term financial benefits. The research design uses a systematic literature review to examine h...

Building Entrepreneurial Capabilities through Co-Creation Multiformat Branding and Omnichannel Marketing

Denny Rakhmad Widi Ashari · Sawal Sartono · Bondan Subagyo · Gautama Sastra Waskita · y 1 más

Micro, Small, and Medium Enterprises (MSMEs) face increasing challenges in improving their competitiveness in the digital economy, particularly in marketing communication, brand consistency, and digital platform utilization. This community engagement program aimed to strengthen MSMEs’ entrepreneurial and digital market...