Buscador de Tesis y publicaciones académicas

Integrated Digital Marketing Sebagai Solusi Peningkatan Pendapatan Makanan Kecil Khas Daerah (MKKD) Sentra Industri Brem Wonogiri

Sugiyanta Sugiyanta · Bayu Setyo Nugroho · Sri Marhaeni · Eva Purnamasari · y 1 más

Pandemi covid-19 di Indonesia sangat berpengaruh terhadap kondisi ekonomi UMKM. Mitra kegiatan pengabdian kepada masyarakat ini adalah umkm makanan kecil khas daerah sentra industri Brem Wonogiri desa Ngadiripo, kKabupaten Wonogiri. Penjualan umkm Brem Wonogiri saat ini hanya mengandalkan dari pedagang perantara dan pe...

Adapting Marketing Strategies and Transforming Customer Value in the Digital Era

Bening Naya D. Giani · Tezar Arianto · Sri Ekowati · null Ratnawili

Digital technology encourages retail companies to adapt their marketing strategies to create new value for customers. Digitalization not only facilitates transactions but also creates new experiences that influence how customers perceive value in shopping activities. This study aims to understand how marketing strategi...

Strategi Pemasaran UMKM Pempek Noy dalam Meningkatkan Daya Saing di Era Digital

Fahdillah, Yosi · Pangestu, Mira Gustiana · Lubis, Wahya Iffa

Times This study aims to explore the marketing strategies implemented by the Pempek Noy MSME in enhancing its competitiveness in the digital era. Using a qualitative approach, this research focuses on understanding how the business adapts to digital transformation through various marketing practices. Data were collecte...

PENGEMBANGAN BISNIS JASA PEMASARAN DIGITAL "DIGITALEAD" DENGAN BUSINESS MODEL CANVAS

Pitrang, Hafidari Tapak · Pahlevi, Reza Widhar

This research aims to analyze the business development of digital marketing services using the Business Model Canvas. The Business Model Canvas provides a comprehensive framework to understand a business, including its Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Resource...

Plan de Marketing Digital MP Computers

Bautista Galindo, Juan Sebastián · Diaz Segura, Karen Alejandra · Morales Valderrama, Brenda Liceth · Granados Bermudez, Sara del Pilar

En el documento se presenta el plan de marketing digital presentado a la empresa colombiana MP Computers LTDA, elaborado dentro del marco de las activdades desarrolladas en la opción de grado PADE 2.

AI Tools Every Digital Marketer Should Use in 2026

MARK, DIGI

DIGIMARK is a results-driven digital marketing agency focused on helping brands grow online through innovative strategies, creative content, SEO, social media marketing, and performance-driven campaigns.for more information visit https://digimark.info/

Bibliometric behavior of big data and digital marketing as real-time multimedia

Reynier Israel Ramírez Molina · Mauricio Junior Santamaria Ruiz · Lady Carolina Monsalve Castro · Nelson David Lay Raby · y 2 más

Marketing digital. Guía básica para digitalizar tu empresa

Sánchez Hervás, David

Reseña, para sección Tribuna de adComunica, del libro: Martínez Polo, Josep M.; Martínez Sánchez. Jesús y Parra, M. Concepción (2015). Marketing Digital. Guía básica para digitalizar tu empresa. Barcelona: Editorial UOC.

A comprehensive study: Marketing trends in India

Mekalwad, Sambhaji Shankar · Padgalwar, Surendra L.

Abstract The marketing landscape in India has evolved significantly over the past decade, driven by rapid technological advancements, increased internet penetration, shifting consumer preferences, and regulatory developments. This research article explores the emerging marketing trends that are redefining business stra...

Consumer preference analysis and marketing strategy research based on deep learning under the background of the digital economy

HuiLing Chen · Hang Xu