Buscador de Tesis y publicaciones académicas

Application of analytical hierarchy process model in selecting an appropriate digital marketing communication technology: A case study of a textile company

Bekzod Tokhirovich Mukhsinov · Shaxnoza Djasurovna Ergashxodjayeva

WWRF 51:Leveraging AI for Public Health: Monitoring Children's Exposure to Digital Marketing of Unhealthy Products on Social Media

Nalan Dayarathna

WWRF 51: Leveraging AI for Public Health: Monitoring Children's Exposure to Digital Marketing of Unhealthy Products on Social Media

Optimizing Tiktok Shop as a Marketing Strategy to Increase Sales MSME in Sidoarjo

Fernanda Aurellia Putri Mukhlasin · Anisa Fitria Utami · M. Taufiq

MSMEs in Sidoarjo Regency are now increasingly competitive thanks to TikTok Shop optimization training as a digital marketing tactic. The purpose of this program is to increase sales conversion rates, promote MSME products online, and improve MSME participants' digital literacy in using the TikTok Shop e-commerce platf...

Sosialisasi dan Pendampingan UMKM Mengenai Strategi Digital Marketing di Desa Musir Lor, Kabupaten Nganjuk

null Abyansyah Hayyu Sarwono · null Daffa Samdya Adabi Selay · null Syahrie Ramadhan · null Sulastri Irbayuni

Micro, Small and Medium Enterprises (MSME) are one of the activities that can support increased development, movement and development of economic stability. Digital Marketing is an action that aims to reach consumers and potential customers in a timely and fast manner, by marketing and promoting a product or brand thro...

Pengaruh Citra Merek, Ulasan Produk dan Digital Marketing terhadap Keputusan Pembelian Kosmetik Pixy di Kota Batam

null Fadhilla Rizqa · null Nora Pitri Nainggolan

This research aims to assess the influence of brand image, product reviews, and digital marketing on purchasing decisions for Pixy cosmetics in Batam City. The utilized population consists of users who have used Pixy items, although the exact number is not yet known. The Lemeshow algorithm was used to count a total of...

PERAN MEDIASI TRUST IN STORE PADA PENGARUH DIGITAL MARKETING DAN EWOM TERHADAP REPURCHASE INTENTION PADA KONSUMEN MARKETPLACES

Diah Arika · Bayu Rahanatha · I Wayan Santika · Agus Satria Pramudana

Penelitian ini bertujuan untuk menguji dan menjelaskan peran trust in store dalam memediasi pengaruh digital marketing dan electronic word of mouth terhadap repurchase intention pada konsumen online marketplaces di Kota Denpasar. Pendekatan yang digunakan adalah penelitian kuantitatif dengan sampel konsumen online mark...

FENOMENA ENDORSEMENT SEBAGAI TREN MEDIA PEMASARAN DIGITAL DI INDONESIA

null Erlita Khrisinta Dewi · null Citra Ayu Nur Kholifah

This study discusses the endorsement phenomenon as a digital marketing media trend. The theory used to discuss research problems is the Transcendental Phenomenological Theory of Edmund Husserl and marketing communication theory as the basis of the research. This research is a qualitative research with a descriptive des...

Perancangan Strategi Digital Marketing Bisnis pada UMKM Warung Jaka Tingkir

Yuli Indah Fajar Dini · Alfiona Alfiona

In the 4.0 era, it is increasingly prevalent with the existence of new strategies in the business world or business, especially the food business, this strategy is Digital Marketing Strategic. Which strategy can make changes and new developments to the food business or business. Digital Marketing can help business owne...

PELATIHAN DIGITAL MARKETING BAGI PELAKU EKONOMI KREATIF KABUPATEN KLATEN

Hariningsih - · Joko Istiyanto · Tri Daryanto · Danis Aditya Mardani · y 1 más

Dewasa ini pelaku UMKM diharuskan menghadapi tantangan bisnis dengan beradaptasi dan berinovasi untuk bertahan dengan bertransformasi ke ranah digital. Hal ini terjadi akibat dari perkembangan teknologi informasi, sebagian besar masyarakat sering menghabiskan waktunya untuk berselancar di internet dengan gawainya. Bahk...

Peran Media Sosial dalam Strategi Komunikasi Pemasaran: Analisis Efektivitas dan Implementasi

Muhammad Rasyad Ghazali Saraan · OK Dedi Arwansyah · Eka Fatmawati · Agung Suharyanto

This study aims to analyze the effectiveness of marketing communication strategies through social media in increasing sales, brand awareness, and customer loyalty. Using a quantitative approach with a survey method, data was collected from e-commerce, retail, and service companies that actively use social media, as wel...