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85.099 resultados para «marketing digital»

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Capítulo de libro 2026 Acceso abierto

A Comparative Analysis Between Traditional Marketing vs Digital Marketing

Aditi Bhardwaj · Akanksha · Dr. Priti Verma

Abstract: Today's trend toward digital marketing is growing rapidly compared to the past due to the speed at which all of our lives are changing. In comparing both types of marketing (traditional vs digital), this research explores how each works, what is effective about it, how each type influences and how well consum...

  • Cogniverse Press
  • English
  • DOI: 10.5281/zenodo.20483594
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Transfromation of Traditional Marketing Strategy to Digital ; Challenges and Opportunities for Retailers

Petrus Loo

The transformation of marketing from traditional to digital methods presents both challenges and opportunities for retailers. Traditional marketing, such as print and television advertising, is increasingly losing its effectiveness in targeting specific audiences, while digital marketing offers flexibility and advanced...

economics and business social sciences
  • PT. Hafasy Dwi Nawasena
  • DOI: 10.61942/oikonomia.v2i2.301
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Other 2021 Acceso abierto

Digital Marketing Plan for Case Company Techie Solutions

Hysenbelliu, Franci

The aim of this thesis was to create a digital marketing plan for the case companies Techie Solutions. The project objective was to design a digital marketing plan which support their current and future digital marketing endeavours. The digital marketing plan paramount goal to increase the commissioning company’s brand...

Internet social media marketing Customer Relationship Management and Communication
  • Finland
  • English
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Other 2021 Acceso abierto

Digital marketing plan case : Bitumipojat Oy

Jokila, Jenna

The purpose of this thesis was to create a digital marketing plan for the commissioner, Bitumipojat Oy, because they did not have a marketing strategy before. The company’s online store has been operating for few years, and they needed a marketing plan to increase their sales and attract new customers. Bitumipojat want...

Bachelor's Degree Programme in International Business verkkokauppa social media social sciences
  • Finland
  • English
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Artículo 2022 Acceso abierto Revisado por pares

PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING BAGI PELAKU USAHA KULINER DI KOTA BIREUEN

Munirul Ula · Rizal Tjut Adek · Muhammad Muhammad · Bustami Bustami · y 2 más

During the Covid-19 disaster, the condition of Micro, Small and Medium Enterprises (MSMEs) in Bireuen Regency was very alarming. The impact of the pandemic outbreak and regulations related to the Enforcement of Restrictions on Community Activities have caused sales turnover to decline, therefore culinary entrepreneurs...

8. Economic growth
  • Universitas Almuslim
  • DOI: 10.51179/pkm.v5i1.837
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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing Approaches for Sustainable Development of Start-Ups in India

Dr. K. B. Ratna Kumari

The success of the startups relied on the commercialization of innovative potential ideas into successful and sustainable business model. This is attributable to product innovation, strong base of potential customers, cost control, substantial revenue, and profit generation in the long run. However, the among all funct...

economics and business social sciences
  • IJRSSH Publication
  • DOI: 10.37648/ijps.v17i01.024
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Artículo 2021 Acceso abierto Revisado por pares

Exploring Digital Marketing Practices for KUNTUM Magazine Publishing Company in Malaysia

Siti Aishah Bani · Norhisham Mohamad Nordin

The development of new media has made a significant impact on all areas included in the business sector. Many marketers use new media platforms through websites and social media now become a phenomenon and important to the business world landscape. Digital marketing is one form of marketing commonly used for promoting...

media and communications social sciences
  • Universiti Malaysia Kelantan
  • DOI: 10.17687/jeb.v8i1.449
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Artículo 2022 Acceso abierto Revisado por pares

Pendampingan Pengoptimalan Digital Marketing Produk Anyaman Bambu Warga Desa Rogomulyo Kabupaten Semarang

Mohamad Ikhwan Rosyidi · Thohiriyah Thohiriyah · Ruly Indra Darmawan · Rahayu Puji Haryanti · y 1 más

Digital marketing optimization is a society service program done by lecturers and student of the English Department at Universitas Negeri Semarang. The society service is aimed at empowering a local community called Dheling Arts Community in Rogomulyo Village, Semarang Regency to develop their Small and Medium-sized En...

4. Education economics and business social sciences
  • Universitas Balikpapan
  • DOI: 10.36277/abdimasuniversal.v4i1.175
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Artículo 2026 Acceso abierto Revisado por pares

Integration of Conventional and Digital Marketing as an Integrated Marketing Strategy at PT Semen Indonesia Distributor

Muhammad Gilang Candra Kusuma · Sukaris Sukaris

Changes in consumer behavior and increasing competition in the building materials distribution industry require companies not to rely solely on conventional marketing strategies, but also to strategically optimize digital marketing. This study aims to analyze the implementation and integration of conventional marketing...

economics and business social sciences
  • Universitas Muhammadiyah Gresik
  • DOI: 10.30587/innovation.v10i1.11155
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Implementation of Marketing Techniques on Social Media to Increase Sales Via Repeat Orders

Raodatul Jannah · Olyvia Wahyuningsih · Adelia Azzahra

In the era of rapidly developing digital marketing, it is important for companies to understand and apply effective marketing techniques to increase sales in a sustainable manner. This research highlights the main focus on digital marketing, social media copywriting, marketing strategy planning, and collaboration with...

economics and business social sciences
  • Academia Open Publisher
  • DOI: 10.58811/opsearch.v3i3.109
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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