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The research aims to describe the specifics of marketing communication within a specialized Russian-language Telegram channel designed for interaction with a target audience of marketing service consumers. The work analyzes the discursive practices of marketing communication in Russia’s contemporary digital media envir...
O presente relatório visa documentar a experiência e os conhecimentos adquiridos durante o Estágio Curricular no âmbito do Mestrado em Marketing e Negócios Digitais na Universidade Portucalense Infante D. Henrique. O presente foca-se no tema "Responsabilidade Social no Marketing de Serviços", aplicado à instituição A M...
medical and health sciencesResponsabilidade socialA mutualidade de Santa MariaComunicação.
This research is motivated by the high use of the Internet for various activities, such as communication, education, entertainment, and business. Three factors are considered to have a dominant influence on the development of the business sector, namely improving Service Quality, Brand Image, and Digital Marketing. Thi...
HF5001-6182economics and businesssocial sciencesDigital Marketing
Digital marketing and service quality have become important determinants of consumer purchasing behavior in the increasingly competitive food and beverage industry. This study aims to examine the partial and simultaneous effects of digital marketing and service quality on consumer purchase decisions at PT. Roti Ketawa...
This study examines the relationships among Digital Marketing Strategies, Brand Equity, and Customer Loyalty among online consumers in DKI Jakarta and West Java, Indonesia. A quantitative cross-sectional survey was conducted with 400 respondents selected through purposive and quota sampling, with equal representation f...
The stagnation of waqf and zakat collection among Indonesia’s digitally native Generation Z has prompted Islamic philanthropic institutions to intensify social media marketing, yet the mechanism through which such campaigns translate into donation intention remains underexplored. This qualitative study investigates the...
In Sumberanyar Village, Nguling District, Pasuruan Regency, there is a significant potential for Cavendish bananas that has not been fully optimized. This study aims to analyze the potential and challenges in the cultivation and processing of Cavendish bananas into banana chips in Sumberanyar Village, and to identify i...
Çelikkol, Şimal · Orhan Şimşek, Nazife · Aslan, Özgür
Digital marketing has become a critical strategy for modern businesses, and Turkey is rapidly developing in this field. With the widespread use of the internet and technological advancements, Turkey’s digital marketing environment holds significant potential. However, along with challenges, there are also opportunities...
Marketingeconomics and businesssocial sciencesDigital Marketing
The aim of Master`s thesis “Project “Establishment of digital marketing education center based on the online platform”” is to increase an opportunity to study digital marketing. To identify the problem, the author conducted a study on the availability of digital marketing education opportunities in the Baltic States an...
Rumbay, Wulandary E. T. · Mangantar, Maryam · Wangke, Shinta J. C.
Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? According to Rowley (20...
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