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Achmad Reza Hutama Al Faruqi · Emyr Muhammad · Nur Iman Siyus Setyowati · Gagah Gattusso · y 7 más
The development of digital marketing and branding strategies is essential for small businesses to compete in today’s market. This study aims to enhance the competitiveness of Sale Pisang Bu Mul, a home industry product from Tugurejo, Ponorogo, by optimizing branding, packaging, and digital marketing strategies. The par...
Fahri Abu Hasan · Muzakir Muzakir · Wahyuningsih Wahyuningsih · Hesti Evrianti
General background: In the digital marketing era, brands increasingly rely on social media to influence consumer behavior. Specific background: Roti John Surabaya leverages influencer marketing to build brand awareness, while product quality remains a core determinant of customer loyalty. Knowledge gap: However, limite...
Marketing strategies for local products in global markets have become increasingly important as small-scale producers seek to compete with larger multinational corporations. This study focuses on Ghana, a country rich in natural resources and cultural diversity. This study employs an ethnographic approach, involving pa...
Indigenous Knowledgeeconomics and businesssocial sciencesPostcolonial Theory
Artificial intelligence (AI) is an essential part of many sectors, including marketing. The way in which we use data to make important marketing decisions and improve customer experience has been revolutionized by AI. The objective of this thesis was to explore the impact of AI, especially on the marketing sector. This...
futuremachine learningeconomics and businesssocial sciences
This study focuses on digital game companies and their marketing duties and requirements in the process of new game creation. The research concentrates on the practices, which make the creation of different marketing campaigns possible. Theoretical chapters cover the major approaches of the launch processes, marketing...
Constantly developing technologies and marketing methods increase the importance of content marketing as one of the main communication channels. Content marketing is a new division of digital marketing. It has a revolutionary nature, and has changed the way of communication with customers, from a one-way, broadcasting,...
content maturityeconomics and businesssocial sciencesB2B marketing
In general, marketing involves a series of activities in the field of trade where sellers offer products to consumers. A similar situation occurs in Islamic marketing, where the process and strategy of meeting needs through halal products and services are accompanied by principles of agreement and mutual well-being bet...
Abstract SEO (Search Engine Optimization) and Content Marketing (Search Engine Optimization) are essential elements for digital strategies to market in today's business world. Content marketing is about creating and disseminating valuable, relevant, consistent, and pertinent content to entice, inform, and keep a target...
Abstract Micro, Small, and Medium Enterprises (MSMEs) in rural Andhra Pradesh play a pivotal role in fostering economic growth, employment, and social empowerment. This study explores the marketing strategies adopted by these MSMEs to sustain and expand their businesses in the rural context. Employing a mixed-methods a...
Artificial intelligence-based voice assistants (VAs) may alter the decision-making process throughout the entire consumer journey. With the distinction between humans and machines becoming increasingly blurred, VAs introduce biases and heuristics in consumer behaviour with consequences for digital marketing and e-comme...
10004 Department of Business Administrationeconomics and businesssocial sciencesUFSP13-1 Social Networks
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