Buscador de Tesis y publicaciones académicas

Digital Marketing Strategy for Patient Visit Decisions with Brand Awareness as an Intervening Variable at Fatma Eye Hospital

Maulana Ali Syahidin · Hadiah Fitriyah

This study investigates the effect of digital marketing on patient visit decisions with brand awareness as an intervening variable at Fatma Eye Hospital. A quantitative explanatory design was employed using purposive sampling with 100 respondens. Data were collected through structured questionnaries and analyzed using...

Pengenalan Digital Marketing terhadap Wali Murid TK Darul Abror untuk Memasarkan Hasil Kreatifitas Mereka dalam Pembuatan Alat Permainan Edukatif (APE)

Tantri Octora Dwi Syah Putri · Isna Asdiani Nasution · Mila Yulia Herosian

Digital marketing memberikan manfaat yang sangat signifikan ke semua kalangan. Dengan kehadiran digital marketing, proses komunikasi dan pemasaran menjadi jauh lebih mudah dan efisien. Oleh sebab itulah maka semua kalangan masyarakat berusaha untuk belajar mengenai digital marketing, bahkan ibu rumah tangga yang ingin...

Digital Marketing Activities at IDEMU by Vivere

Silvanus Alvin · Angela Yasmin

Digital marketing is a strategy that utilizes digital media to connect both potential customers and companies. One of the companies engaged in furniture that implements digital marketing is IDEMU by Vivere. This research was conducted with the main objective of finding out the digital marketing activities carried out b...

Revolutionizing Sports Marketing through Digital Strategies

Ada Gashi

The landscape of marketing in the sports industry has been profoundly altered by the emergence of digital technologies. This study investigates the adoption of digital marketing techniques in sports, comparing them to conventional marketing methods. By analyzing recent case studies from prominent sports entities, we hi...

THE IMPACT OF THE GDPR ON DIGITAL MARKETING

Bošković Batarelo, Marija

This article aims to provide a comprehensive assessment of the interactions between digital marketing and data protection laws, focusing on the EU General Data Protection Regulation (GDPR). Although other domains of the law are also relevant for the digital marketing compliance, such as consumer protection law, e-comme...

Analysis of The Effect of Digital Marketing, Product Innovation and Market Orientation on Marketing Performance through Competitive Advantage as an Intervening Variable (Case Study of Coffee Shop at Medan)

null Gilang Suryabuana · null Muhammad Anggia Muchtar · Syahyunan Syahyunan

This study aims to analyze the effect of digital marketing, product innovation and market orientation on marketing performance through competitive advantage as an intervening variable. The method used is causal associative research with a quantitative approach, which aims to examine the relationship between one or more...

Marketing Digital e o Comércio Eletrônico

Angeles Treitero García Cônsolo

Digital Marketing in The Hospital: A Scoping Review

Alexandra Francesca Chandra · Mardiati Nadjib

Hospitals know smart users better through digital marketing than traditional marketing. The goal of hospital marketing is to assess and understand potential patients' needs and wants so they can meet those needs at the highest level. The Internet, email, and social media are cheaper than direct marketing and can create...

Renaissance of project marketing: Avenues for the utilisation of digital tools

Ståhle Matias · Toukola Sebastian · Mahlamäki Tommi

Project marketing differs from other business-to-business (B2B) marketing processes due to its uniqueness and complexity of offers, which in turn makes the management of project marketing challenging. Although the use of digital tools has received increased attention in research on other forms of B2B marketing, few pre...

Engineering in digital marketing

Tatiana Kalodnik

Revealed the features of engineering in digital marketing. Engineering in digital marketing as an approach to improving marketing systems based on restructuring and / or modernizing existing market relations using the expanding potential of digitalization.