Buscador de Tesis y publicaciones académicas

Artificial intelligence in marketing. How AI is Revolutionizing Digital Marketing

Muhammadian, Ramin

Artificial intelligence (AI) is an essential part of many sectors, including marketing. The way in which we use data to make important marketing decisions and improve customer experience has been revolutionized by AI. The objective of this thesis was to explore the impact of AI, especially on the marketing sector. This...

PERAN DIGITAL MARKETING DALAM PERSPEKTIF EKONOMI ISLAM DI INDONESIA

null Sunaryono

In general, marketing involves a series of activities in the field of trade where sellers offer products to consumers. A similar situation occurs in Islamic marketing, where the process and strategy of meeting needs through halal products and services are accompanied by principles of agreement and mutual well-being bet...

Content Marketing and Search Engine Optimization

Dr.P.T. Raju · Y.Venkata Praneeth Reddy · Garidepalli Kushal Kumar · Ch.Gnana Kowshik

Abstract SEO (Search Engine Optimization) and Content Marketing (Search Engine Optimization) are essential elements for digital strategies to market in today's business world. Content marketing is about creating and disseminating valuable, relevant, consistent, and pertinent content to entice, inform, and keep a target...

Marketing Strategies Adopted by MSMEs in Rural Andhra Pradesh

Annamareddy Maruthi Devi Chowdary

Abstract Micro, Small, and Medium Enterprises (MSMEs) in rural Andhra Pradesh play a pivotal role in fostering economic growth, employment, and social empowerment. This study explores the marketing strategies adopted by these MSMEs to sustain and expand their businesses in the rural context. Employing a mixed-methods a...

AI-based voice assistants for digital marketing: preparing for voice marketing and commerce

Mari, Alex · Algesheimer, René

Artificial intelligence-based voice assistants (VAs) may alter the decision-making process throughout the entire consumer journey. With the distinction between humans and machines becoming increasingly blurred, VAs introduce biases and heuristics in consumer behaviour with consequences for digital marketing and e-comme...

ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ УПРАВЛІННЯ РЕЗУЛЬТАТИВНІСТЮ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА В УМОВАХ ЦИФРОВІЗАЦІЇ ТА ПОВОЄННОГО ПЕРІОДУ

Autoría no especificada

The article defines the main directions of digitization of the management of the effectiveness of marketing activities of the enterprise. The purpose of the article is to justify proposals for improving the digitalization of the document flow system of marketing business processes due to its design in terms of the main...

Social media marketing como estrategia para el posicionamiento de la compañía de seguros Generali en el ramo de vehículos en la provincia del Guayas

Villalba Rivera, Diana Carolina

Este proyecto se plantea como objetivo principal determinar de qué manera incide la aplicación de Social Media Marketing como medio para el posicionamiento de la compañía Generali en el ramo de vehículos en la provincia del Guayas. Para el diseño de la herramienta de marketing digital se aplicó la metodología SOSTAC.

Digitaalisen markkinoinnin kehittäminen : Case: Sanimari Oy

Kerminen, Noora

Opinnäytetyön toimeksiantajana oli Sanimari Oy, joka on hämeenlinnalainen Yritys X:n tuotteita jälleenmyyvä pien-yritys ja joka on perustettu vuonna 2005. Yrityksellä on Hämeenlinnan keskustassa Yritys X:n konseptin mukainen kivijalkamyymälä, jonka tuotevalikoimaan kuuluvat pukeutuminen, asusteet, sisustustuotteet sekä...

Research on the Innovation of Enterprise Digital Marketing Model in the Era of Digital Economy

Autoría no especificada

Strategi Pemanfaatan Digital Marketing dalam Mengembangkan Desa Wisata Lembah Pinus Surodadi Kabupaten Magelang

null M. Shohibul Jamil · null Nur Kholifah · null Samto Samto · null Wahyu Dyah Nur Anis Wachidah

The development of the tourism industry in a region can provide positive impacts and values, namely increasing community income, increasing employment opportunities and business fields, increasing regional income from taxes and government-owned business profits and so on. This study aims to analyze development strategi...