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Suheli Suheli · Furtasan Ali Yusuf · Budi Ilham Maliki
This research aims to develop small business innovation during a global crisis and to design a digital business economy. The purpose of this research is to create a digital business economy. The research method is a survey method that involves distributing questionnaires to 225 small businesses in the province of Bante...
Conventional entrepreneurial marketing principles, formulated in developed nations, may insufficiently face the digital-era challenges encountered by small and medium-sized enterprises (SMEs) in developing countries. This research seeks to establish a novel conceptual framework that is more appropriate for the challeng...
digital Literacymarket orientationHF5001-6182economics and business
The Digital Shift in Healthcare Consumerism: Analysing the Impact of Brand Image and Personalized Marketing on Patient Decision-Making Sarika Bajarang Kore Research Scholar, Bharatı Vidyapeeth (Deemed to Be) University, IMRDA, Sangli, Maharashtra, India Abstract The rapid digital transformation of healthcare has redefi...
Utami, Hesty Nurul · Zaky, Raihana Nanditha · Wiyono, Sulistyodewi Nur · Alamanda, Dini Turipanam · y 2 más
The jamu industry, the locally grown healthy beverage industry in Indonesia, embarks on the opportunity to support the consumer food lifestyle. This study examines a company producing Jamu products that uses a digital platform to market its offerings. Fluctuations in purchases have led the company to adopt a Nudge busi...
economics and businesssocial sciencesConsumer BehaviourTechnology E-marketing
The digital marketing discipline is facing growing fragmentation; the proliferation of different subareas of research impedes the accumulation of knowledge. This fragmentation seems logically tied to the inherent complexity of the Internet, itself resulting from 50 years of evolution. Thus, our aim is to provide an int...
ProspectiveInstitutional theoryDigital marketingeconomics and business
Adam Bergas Prayuda · Ahmad Syuheri · null Suroso · Zairil Hakim
This research aims to assess the effectiveness of TikTok-based digital marketing communication by examining consumer engagement through a Social Media Analytics (SMA) approach. The study addresses a research gap concerning the limited use of Social Media Analytics to examine TikTok as an integrated digital marketing co...
The Internet, and especially digital marketing, is becoming a specific form of intermediary or platform through which business is increasingly conducted, and for this reason, digital marketing is becoming an indispensable part of today’s business operations for both small and large-scale producers. Nowadays, many compa...
economics and businesssocial sciencesdigital marketingpartnership marketing
Ledyva Yolanda · Ari Prasetyoaji · Maryaningsih Maryaningsih
This study investigates the impact of digital marketing persuasive messages on high school students' intrinsic motivation in major selection. While higher education institutions utilize aggressive digital campaigns focusing on extrinsic rewards, this research positions digital marketing as a psychological variable infl...
Ahmed Sayed M. Metwally · Faiz A. Alotaibi · Saad Alzahrani · Mohamed H. Abdelati
Within the traditional era, public libraries were used to gain knowledge and enhance the user's intellect and access to books. In the digital era, these libraries have lost their true essence. However, social media strategies have aimed to revive and maintain the influence of public libraries on diverse communities. He...
This community service activity aims to enhance the human resource capacity of Karya Mulia MSMEs in Palangka Raya through digital marketing mentoring. The main challenge faced by these MSMEs is their limited understanding and skills in utilizing digital technology as a marketing tool, resulting in products still being...
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