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The Konco Dewe Banana Chips Small and Medium Enterprise (SME) in Bojonegoro Regency faces various challenges, particularly in product marketing and the use of digital technology. This mentoring program aims to help the SME understand and implement digital marketing strategies through e-commerce platforms to increase pr...
economics and businesssocial sciencesBusiness Identification Number (NIB)Community Assistance
"Nature Nudge Media: Pioneering Green Marketing in the Digital Age" delves into the emergent realm of eco-centric digital marketing strategies, positing Nature Nudge Media as a hypothetical vanguard in this space. There is a noticeable change in consumer behaviour as environmental issues become more prominent on intern...
This study examines the influence of digital marketing, gamification, and brand image on Generation Z consumer loyalty in the Shopee e-commerce platform in Indonesia. As digital natives, Gen-Z consumers prefer interactive, creative, and technology-driven shopping experiences. Using a descriptive quantitative approach,...
media and communicationsSEM-PLSsocial sciencesdigital marketing
Abstract: Digital marketing has rapidly transformed the Indian pharmaceutical industry, especially in how companies engage with healthcare professionals (HCPs) for prescription product promotion. This scoping review synthesizes peer-reviewed literature, case studies, and select gray sources from 2014 to 2024, following...
The article explores the strategic role of digital marketing tools in book promotion within the digital economy. The subject of the present study is the set of digital marketing tools and the managerial implications of their use for book industry actors in an environment where production, distribution, and consumption...
In the digital era, the fashion retail industry has increasingly adopted online platforms to connect with consumers and stay competitive. This study investigates the digital marketing strategies implemented by Reliance Trends, one of India’s leading fashion retail brands, with a focused reference to its operations at S...
This community service aims to develop the business strategy of Kipas Banyu Biru MSME through the implementation of website-based digital marketing. This MSME has experienced a decline in marketing due to limited use of technology, so digital transformation is needed to expand market reach and increase competitiveness....
Digital marketingTransformasi digitaleconomics and businesssocial sciences
null Muhammad Ridha Albaar · null Saiful Do Abdullah · null Hairil Kurniadi Siradjuddin · null M. Mulkan A. Mufti
This program is designed to address the key barriers facing communities in implementing digital marketing strategies, such as limited resources, lack of expertise, and a lack of specific skills. To address these challenges, the program is structured in three main stages. First, the marketing challenges faced by local b...
A prolonged pandemic as a result of the Corona virus is one form of threat that attacks many countries in the world. This pandemic has an impact on almost all sectors of life. One of the sectors affected apart from health is the economic sector. The economic sector cannot be separated from the shift where previously th...
economics and businesssocial sciences3. Good health
This thesis explores the impact of digital marketing on the sales process. The commissioner company of this thesis Oy Hako Ground & Garden Ab is creating a new digital strategy for 2020 and the results of the thesis are intended to contribute to the creation of the strategy. The thesis is limited to the company's golf...
International Business -koulutusb2b marketingeconomics and businesssocial sciences
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