Buscador de Tesis y publicaciones académicas

Peran Komunikasi Pemasaran Dalam Membangun Brand Awareness UMKM

Gerry Rizky Andrean Supit

For micro, small, and medium enterprises (MSMEs), marketing communication plays a strategic role in increasing their brand awareness. In today's internet era, effective marketing strategies, such as the use of social media, digital advertising, and promotional strategies, are essential to increasing MSME visibility. Th...

Optimalisasi Marketing Channel U-Fat dan Pemberdayaan Perempuan Pada Fatayat NU Kecamatan Sirampog Brebes

Prayoga Pribadi · M. Daffa Izulhaq Suyanto · Syahrul Aditya Chandra

The growth of internet users in Indonesia has increased significantly from year to year, reaching more than 175.4 million users in January 2020, which is dominated by internet users via mobile devices rather than desktop PCs, namely 124% of the Indonesian population. Therefore, it is urgent for every company to integra...

ANALISIS STRATEGI KOMUNIKASI PEMASARAN (Studi Kasus Strategi Komunikasi Pemasaran Merchandise di Kedai Digital 8 Solo)

Doni Mardiyanto · Giarti Giarti

This study aims to determine the marketing communication strategy in Kedai Digital 8 Solo in increasing sales of merchandise products. This study uses qualitative descriptive methods, namely research that seeks to describe or describe the object under study based on facts in the field. Data presented using primary data...

Influencer marketıng and publıc relatıons

E. Erdal YÖRÃœK · M.Erhan SUMMAK

This study provides a comprehensive look at influencer marketing, public relations and the dynamics of communication in the digital age. The study explains the definition, importance, benefits and challenges of influencer marketing. It also details the evolution of public relations in the digital age, and its integrati...

Цифровизация маркетинга белорусских компаний

Autoría no especificada

В статье описана актуальность использования инструментов цифрового маркетинга, отмечена роль цифровизации маркетинга для представителей белорусского бизнеса в разных отраслях, названы наиболее часто используемые маркетинговые технологии и цифровые маркетинговые инструменты, выделены особенности цифрового поведения бело...

Aplicação do marketing digital ao setor florestal

Azevedo, Sofia Garrido de

O presente relatório foi elaborado no âmbito do Mestrado em Marketing da Faculdade de Economia da Universidade de Coimbra, relativamente ao estágio curricular realizado no RAIZ, Instituto de Investigação da Floresta e Papel da The Navigator Company, mais concretamente no âmbito do Clube Produtores Florestais Navigator,...

Sosialisasi Efisiensi Produksi dan Omzet Penjualan UMKM Kripik Singkong melalui Pemanfaatan Sistem Informasi Digital Marketing

null Yuiana Trisanti · null Citra Siwi Hanayanti · null Anang Faktchur Rachman

A prolonged pandemic as a result of the Corona virus is one form of threat that attacks many countries in the world. This pandemic has an impact on almost all sectors of life. One of the sectors affected apart from health is the economic sector. The economic sector cannot be separated from the shift where previously th...

Digital Marketing Strategies for Promoting Library Resources in African Universities (2020-2025): A Critical Literature Review

Likwawahirocus Mbewe, Samson

This literature review critically synthesizes academic research published between 2020 and 2025 concerning the adoption, implementation, and effectiveness of digital marketing strategies utilized by academic libraries in African universities. The period under review is distinguished by the COVID-19 pandemic, which serv...

El eWOM como herramienta de marketing digital

Martínez Dolera, Francisco

Development of Bank Marketing in the Conditions of Digital Transformation in Azerbaijan

Nargiz, Hajiyeva · Nushaba, Hajiyeva · Ayshan, Mammadova

The efficiency and competitiveness of banks in today's financial market increasingly depend on the adoption of advanced banking services and technological innovations. This study explores the concept of digital banking, examines the digital banking model in Azerbaijan, and analyzes current trends in the digitalization...