Buscador de Tesis y publicaciones académicas

AN INTEGRATED DIGITAL MARKETING MODEL FOR STRENGTHENING BRAND EQUITY IN TOURISM ENTERPRISES

Zufarov Akmal Gulamiddinovich

Digital transformation has significantly changed the mechanisms through which tourism enterprises create and manage brand equity. Traditional promotional approaches are no longer sufficient in an environment where tourists interact with brands through social media, online reviews, electronic word-of-mouth, visual conte...

Affiliate Marketing from Affiliates’ Perspective : Case Adtraction Marketing Oy

Mikkilä, Erno Matias

Opinnäytetyön tarkoituksena on tutkia digitaalisen markkinoinnin menetelmiä ja kumppanuusmarkkinointia julkaisijan näkökulmasta. Tämän opinnäytetyön toimeksiantaja on Adtraction Marketing Oy. Opinnäytetyö koostuu teoreettisesta viitekehyksestä ja empiirisestä osasta. Teoreettinen viitekehys koostuu digitaalisen markkin...

Implementation of Digital Marketing Literacy in Entrepreneurship Learning to Improve Online Business Readiness

null Jazuli Jazuli · null Ana Dwi Setyo Lestari · null Sudarmiatin Sudarmiatin · null Rizky Firmansyah

In today's digital age, online business has become a global phenomenon that plays an integral role in the world economy. However, at the local level, especially in Bojonegoro, there is a problem of low involvement of vocational students in online business. This is a serious concern considering that SMK should be an edu...

Digital Marketing for Behavioral Change: Encouraging Sustainable Consumer Practices to Address Environmental Issues and Support SDGs

Lin Yu

Background and Objective: In the backdrop of increasing sensitivity towards the environment, encouraging responsible consumption is an important challenge worldwide. The current study intends to establish the relationship between the digital marketing (DM) of sustainable products and sustainable consumption and measure...

ТЕХНОЛОГІЯ БЛОКЧЕЙН ДЛЯ ВИРІШЕННЯ ПРОБЛЕМ ЦИФРОВОГО МАРКЕТИНГУ

Autoría no especificada

This article examines the security issues of digital marketing. Blockchain is a revolutionary technology that will continue to evolve due to mass digitization, which in turn is due to the COVID-19 pandemic. The purpose of this study is to analyze the benefits of using blockchain technology in digital marketing. The sub...

Food marketing to teenagers: Examining the digital palate of targeted appeals

Charlene Elliott · Emily Truman · Jason Edward Black

Food marketing is a conspicuous part of the digital landscape for teenagers, with the aims of influencing preferences, purchases and consumption. Yet little is known about the nature and persuasive power of such marketing, especially across the platforms most popular with teens. Given this research gap, this explorator...

Digital Marketing in the Context of Consumer Behaviour in the ICT Industry: The Case Study of the Slovak Republic

Lubica Gajanova · Jakub Michulek

In Slovakia, a significant increase in spending on digital advertising was recorded in 2021. According to estimates, when compared to spending on other media types, online became the strongest advertising medium for the first time. As part of the analysis of consumer behaviour in the context of digital marketing, the r...

Propuesta metodológica para planificación de la estrategia de Mercadeo aplicadas a través de medios digitales para las campañas de prevención y promoción de la salud: caso de estudio Secretaría Distrital de Salud

López Ramos, Rafael Andrés

El proyecto consistió en generar una propuesta metodológica para la planificación de la estrategia de marketing digital de las campañas de promoción y prevención de la Secretaria Distrital de Salud de Bogotá, la cual es la entidad rectora de salud en Bogotá. En otras palabras es la responsable de garantizar el desarrol...

Introducing June Issue of Journal of Innovations in Digital Marketing. Welcome to the Digital Revolution

Autoría no especificada

TRAINING ON IMPROVING DIGITAL MARKETING SKILLS FOR THE PROMOTION OF FOOD PRODUCTS OF THE LIBERTI BERINGIN SAKTI FARMER GROUP OF PAGARALAM SELATAN

Ahmad Fali Oklilas · Ali Ibrahim · Ricy Firnando · Yadi Utama

The training was designed to support the business sustainability of the Liberti Farmer Group located in Beringin Sakti Village, Ulu Rurah Village, Pagaralam Selatan Sub-district, Pagaralam City. The training included training to improve digital marketing skills to promote food products. This activity aims to provide a...