Buscador de Tesis y publicaciones académicas

Hur kan SEO-strategier användas mer effektivt och hållbart inom den medicintekniska-sektorn, utan att äventyra regulatoriska och etiska krav? : En kvalitativ studie om hur SEO-strategier kan effektiviseras inom den medicintekniska-sektorn

Lindberg Lainevool, Johan · Lundqvist, Jakob

In a very fast evolving society, digitalization has transformed the marketing strategies from traditional marketing to digital marketing. Search engine optimization (SEO) is an important factor in relation to effective digital marketing strategies. In the medtech-sector the strategy has faced challenges due to regulati...

Business Analysis of Micro Enterprises Sector: Social Media Digital Marketing Approach

Adriwati . · Heny Handayani · Anita .

The development of information technology has an impact on the marketing of MSME products with many MSME offenders competing in the use of digital marketing. This study aims to determine the form of social media marketing used in the microbusiness sector of DKI Jakarta Province, West Java Province, and Central Java Pro...

Development of a value-based marketing approach for a digital business solution

Oberhauser, Lisa Marie

Digital Marketing as an Environment of the Interactive Digital Advertising Technology

Miroshnyk Mariia V. · Kopytsa Darina O. · Stryuk Lina O.

The article is aimed at researching the digital marketing as an environment for the development of digital advertising. The main channels of digital marketing, their instruments, features and trends of contemporaneity are considered. It is detailed that the consumers’ perception of the channels and instruments of marke...

The Impacts of Big Data Analytics and Artificial Intelligence on Marketing Strategies

Luther Kington, Nwobodo

The marketing sector has seen a significant transformation, particularly due to the emergence of data-driven decision-making and the dominance of digital platforms. This transition signifies a deviation from traditional marketing strategies, which formerly depended on more direct contact methods and conventional market...

Pipe Cleaner Flowers Pot

null Yeny Novita Fitriani · null Danendra Bramantyo · null Mohammad Masrur Mauridhoh · null Muhammad Yasin

This study aims to determine the influence of digital marketing and brand awareness on consumer purchase intention toward the Subeng Klasik product. A quantitative approach was employed using a questionnaire distributed to respondents. The data were analyzed using multiple linear regression. The results indicate that b...

Sustainable Branding : Empowering SMEs Through Digital Marketing Strategies

null Ardi Armen

This research aims to explore sustainable digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) with a focus on redefining brand identity. The research employs a qualitative approach, utilizing in-depth interviews and thematic analysis. A purposive sampling technique is employed to select partic...

Pendampingan Commercial Photography dan Caption Editing pada UMKM di Desa Ngargogondo

Andhatu Achsa · Dinar Melani Hutajulu · Nida Aprilia Putri

The digital capabilities of MSMEs entrepreneurs in Ngargogondo Village are still limited, especially in the context of marketing. The purpose of the research is to provide knowledge of commercial photography and caption editing that is useful for improving business marketing in village MSMEs. The method of implementing...

Etika Bisnis Islam Dalam Pemanfaatan Media Sosial Sebagai Strategi Pemasaran UMKM Usaha Toko Baju Thrifting

null Ulya Nindyaningtyas

This research discusses the application of Islamic business ethics in digital marketing strategies among MSMEs, especially second-hand clothing stores, by utilizing social media. Advances in digital technology allow MSMEs to promote products effectively, but these marketing strategies must be aligned with Islamic princ...

‘Use and Usage- Dealing with Language in Digital Marketing’ in ‘ Digital Marketing’ ISBN 978-9389110630 by Authorspress, 2019.

Oza, Preeti

Localization is a backbone for any marketing. It helps in building trust locally and expand globally. When we talk about Digital Marketing, the local language and culture play a very vital role in creating material, product, and content and to provide overall experience to all the stakeholders. The use of locally Globa...