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Luciano Augusto Toledo · Felix Hugo Aguero Diaz Leonn
O estudo a seguir apresenta-se sob a forma de pesquisa exploratória qualitativa. A metodologia utilizada foi a qualitativa e o método de coleta de dados foi a aplicação de questionário semiestruturado complementado com triangulação de múltiplas fontes de evidências. A análise dos dados foi feita mediante o padrão combi...
The study analyzes the impact of brand image, salesperson interaction, and digital marketing on purchasing decisions in the industrial engineering market of WIKA Instrument Company. The research is driven by observed sales fluctuations despite various marketing efforts. A quantitative method with a multiple linear regr...
Titan Baihaqi Akbar Nugroho · Nanda Oktavia · Agustin Nur Awaliah · Agnesya Putri A. · y 3 más

 The rapid development of technology in this day and age has made some of the activities of human life shifted. Society is required to follow the development of existing technology so that it affects various kinds of activities in our lives. One of them is the ease with which information can be spread in various...
This community service aims to help business actors, both MSMEs and home-based businesses in Kerinjing Village, in the use of E-Commerce and Digital Marketing in order to increase the added value of a product. In the face of increasingly difficult business competition, especially in this COVID-19 pandemic situation, bu...
economics and businesssocial sciences3. Good health
Facing the brisk advancement of technology in digital marketing communications, brands are currently faced with strengths in terms of promotion. How they choose brand ambassadors who can represent their brand should not be done haphazardly because when the brand cannot represent the brand, what happens is a failure. Az...
HF1-6182social media marketingeconomics and businesssocial sciences
Jose Italo Roseno Vilar · Herminig Everson Matos Queiroz · Dávila Maria Feitosa Dantas · Josefa Zilda Roseno Silva
O estudo tem como finalidade apresentar os benefícios advindos da utilização da ferramenta Marketing Digital dentro do comércio varejista juntamente com as novas mídias sociais. Para tanto, em uma primeira etapa, foi executada uma pesquisa bibliográfica com a finalidade de definir marketing digital, avaliando o seu des...
This study aims to analyze the influence of Fear of Missing Out (FOMO), Brand Image, and Influencer Marketing on the purchasing decisions of Glad2glow skincare products among students of the Faculty of Economics and Business at the University of Technology Sumbawa. The rapid growth of the skincare industry is driven by...
The Covid 19 pandemic that plagued the world caused the paralysis of the world economy. In Indonesia, not only MSMEs are affected, but large companies are also affected by the Covid 19 pandemic. 
 The purpose of this study was to analyze and test the differences in the significance of productivity, turnover and ut...
economics and businesssocial sciences3. Good health
Social media is one of the main digital marketing strategies used to promote business products, with the aim of obtaining maximum profits (Hidayat et al., 2022). Social media and digital technology are gradually changing the way companies market their own products (Fraccastoro et al., 2021). However, there are still ma...
Sepri Neswardi · Fisla Wirda · Afifah Afifah · Alhapen Ruslin Chandra · y 3 más
Franchising has become a popular business model in Indonesia, including in Padang City. Franchising offers entrepreneurs the convenience of starting a business with lower risks compared to building a business from scratch. This study aims to analyze the digital marketing orientation of local franchises operating in Pad...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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