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Ni Ketut Arniti · Nuning Indah Pratiwi · Wahyu Indra Satria · Kadek Linda Kusnita · y 1 más
This program aims to improve the understanding and skills of business actors in utilizing social media as an effective marketing tool. In today's digital era, marketing strategies through social media are one of the key elements in increasing business competitiveness, especially for micro, small, and medium enterprises...
This study focuses on the concept of digital marketing through the concept of data driven decision making in the context of the Pakistani context. The research facilitates the appreciation of the cause and effect of the variable. It employs a quantitative research approach, using survey data of marketing professionals...
Consumer engagementCampaign personalizationeconomics and businesssocial sciences
Ahmad Ikhwan Setiawan · Annisa Pratiwi Hendraningsih · Sri Rahayu · Amina Sukma Dewi
Introduction/Main Objectives: This research aims to study the important factors behind achieving the e-advocacy leverage capacity that determines the success of a business in the sphere of digital marketing. Background Problems: In response to the increasing competition in the world of online culinary businesses due to...
HF5001-6182economics and businesssocial sciencesCOVID-19 pandemic
Yuriy Robul · Kateryna Lytvynenko · Olga Lytvynenko · Halyna Bokshan · y 1 más
The purpose of the article is to determine the relationship between the characteristics of social marketing stakeholders and the degree of development of marketing systems in the digital economy. The results of the study are based on a critical analysis of the tools and processes of functioning of marketing systems in...
economics and businesssocial sciences8. Economic growth
The article examines the impact of Industry 4.0 technologies on the behavior of service users in the context of the digital transformation of the economy. The study substantiates that the active implementation of artificial intelligence, Big Data technologies, cloud services, digital platforms, automated communication...
Increasing low-cost funds, or Current Account and Savings Accounts (CASA), has become a key focus for banks to optimize funding costs and increase profitability. In an increasingly digital era, banks can leverage big data analytics–based technology to develop more effective and efficient marketing strategies. This tech...
The study examined the relationship between digital marketing and consumer behavioral pattern in fast food business enterprises in Yenagoa, Bayelsa State. Two dimensions of digital marketing which were social media marketing and email marketing were adopted for the study to narrow down the scope, and also customer loya...
economics and businesssocial sciences12. Responsible consumption
null Evita Sandra · null Ahmad Yani · null Surya Kusumah · Fatahuddin Fatahuddin · y 1 más
This study aims to analyze the influence of digital marketing in improving the marketing of MSME products in Busung Village, Bintan. Busung Village has several superior products, such as gonggong crackers, which have the potential to be marketed more widely. This community service program is carried out through trainin...
Manal Loukili · Fayçal Messaoudi · null Omar El Aalouche · Raouya El Youbi · y 1 más
Dynamic pricing in digital marketing plays a crucial role in enabling businesses to adapt to the ever-changing market conditions and meet customer demands effectively. This paper presents an improved methodology for leveraging machine learning, specifically the Deep Q-Network (DQN) model, to optimize dynamic pricing de...
Norrahmiati · Dini Rusqiati · Safriansyah · Fransiscus Laurence · y 1 más
This study aims to explore the implementation of digital marketing in increasing sales turnover at PT Borneo Karya Sabumi. This research employs a qualitative case study design. Primary data were collected through in-depth interviews with company managers and the marketing team, while secondary data were obtained throu...
sales turnovereconomics and businesssocial sciencesdigital marketing
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