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85.099 resultados para «marketing digital»

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Artículo 2026 Acceso abierto Revisado por pares

Socialization of the use of Digital Marketing Products Through Social Media in Kelurahan Dauh Puri, Denpasar

Ni Ketut Arniti · Nuning Indah Pratiwi · Wahyu Indra Satria · Kadek Linda Kusnita · y 1 más

This program aims to improve the understanding and skills of business actors in utilizing social media as an effective marketing tool. In today's digital era, marketing strategies through social media are one of the key elements in increasing business competitiveness, especially for micro, small, and medium enterprises...

media and communications social sciences
  • LPPM Universitas Ibn Khaldun Bogor
  • DOI: 10.32832/amk.v5i2.3466
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Artículo 2025 Acceso abierto Revisado por pares

The Impact of Advanced Analytics, Campaign Personalization, and Data Driven Decision Making on Digital Marketing

Uzma Naef

This study focuses on the concept of digital marketing through the concept of data driven decision making in the context of the Pakistani context. The research facilitates the appreciation of the cause and effect of the variable. It employs a quantitative research approach, using survey data of marketing professionals...

Consumer engagement Campaign personalization economics and business social sciences
  • International Research and Publishing Academy
  • English
  • DOI: 10.5281/zenodo.18239378
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Artículo 2022 Acceso abierto Revisado por pares 1 cita

The Role of Digital Marketing Interventions in E-Advocacy Leverage Capacity: A Culinary Business Breakthrough to Counter the COVID-19 Pandemic

Ahmad Ikhwan Setiawan · Annisa Pratiwi Hendraningsih · Sri Rahayu · Amina Sukma Dewi

Introduction/Main Objectives: This research aims to study the important factors behind achieving the e-advocacy leverage capacity that determines the success of a business in the sphere of digital marketing. Background Problems: In response to the increasing competition in the world of online culinary businesses due to...

HF5001-6182 economics and business social sciences COVID-19 pandemic
  • Universitas Gadjah Mada
  • DOI: 10.22146/jieb.v37i2.3995
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Marketing in the digital age: cultural values as agents of socially responsible marketing in the digital economy

Yuriy Robul · Kateryna Lytvynenko · Olga Lytvynenko · Halyna Bokshan · y 1 más

The purpose of the article is to determine the relationship between the characteristics of social marketing stakeholders and the degree of development of marketing systems in the digital economy. The results of the study are based on a critical analysis of the tools and processes of functioning of marketing systems in...

economics and business social sciences 8. Economic growth
  • Amazonia Investiga
  • English
  • DOI: 10.34069/ai/2023.62.02.3
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Artículo 2026 Acceso abierto Revisado por pares

ВПЛИВ НА ПОВЕДІНКУ КОРИСТУВАЧІВ ПОСЛУГ В УМОВАХ ІНДУСТРІЇ 4.0

Autoría no especificada

The article examines the impact of Industry 4.0 technologies on the behavior of service users in the context of the digital transformation of the economy. The study substantiates that the active implementation of artificial intelligence, Big Data technologies, cloud services, digital platforms, automated communication...

  • Centr for Sustainable Development
  • DOI: 10.60022/3(5)-66s
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Artículo 2026 Acceso abierto Revisado por pares

Analysis of Hyperpersonalized Marketing Strategy on Marketer Performance and Potential for CASA Improvement

Andry Sevtiawan · Aryo Cahyagunarso · Nurdi Dwianto Wibowo

Increasing low-cost funds, or Current Account and Savings Accounts (CASA), has become a key focus for banks to optimize funding costs and increase profitability. In an increasingly digital era, banks can leverage big data analytics–based technology to develop more effective and efficient marketing strategies. This tech...

economics and business social sciences
  • Publikasi Indonesia
  • DOI: 10.59141/jrssem.v5i8.1400
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Artículo 2022 Acceso abierto Revisado por pares

Digital Marketing and Consumer Behavioral Pattern of Fast Food Business Enterprises in Yenagoa, Bayelsa State

Autoría no especificada

The study examined the relationship between digital marketing and consumer behavioral pattern in fast food business enterprises in Yenagoa, Bayelsa State. Two dimensions of digital marketing which were social media marketing and email marketing were adopted for the study to narrow down the scope, and also customer loya...

economics and business social sciences 12. Responsible consumption
  • European Centre for Research Training and Dev...
  • DOI: 10.37745/ejhtr.2013/vol10no1pp.1-13
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Artículo 2025 Acceso abierto Revisado por pares

PENGARUH DIGITAL MARKETING DALAM MENINGKATKAN PEMASARAN PADA UMKM DI DESA BUSUNG

null Evita Sandra · null Ahmad Yani · null Surya Kusumah · Fatahuddin Fatahuddin · y 1 más

This study aims to analyze the influence of digital marketing in improving the marketing of MSME products in Busung Village, Bintan. Busung Village has several superior products, such as gonggong crackers, which have the potential to be marketed more widely. This community service program is carried out through trainin...

economics and business social sciences
  • Bajang Institute
  • DOI: 10.53625/jpm.v4i7.11020
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Adaptive Pricing Strategies in Digital Marketing

Manal Loukili · Fayçal Messaoudi · null Omar El Aalouche · Raouya El Youbi · y 1 más

Dynamic pricing in digital marketing plays a crucial role in enabling businesses to adapt to the ever-changing market conditions and meet customer demands effectively. This paper presents an improved methodology for leveraging machine learning, specifically the Deep Q-Network (DQN) model, to optimize dynamic pricing de...

engineering and technology
  • International Academic Press
  • DOI: 10.19139/soic-2310-5070-2200
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Artículo 2026 Acceso abierto

The Role of Digital Marketing in Increasing Sales Turnover

Norrahmiati · Dini Rusqiati · Safriansyah · Fransiscus Laurence · y 1 más

This study aims to explore the implementation of digital marketing in increasing sales turnover at PT Borneo Karya Sabumi. This research employs a qualitative case study design. Primary data were collected through in-depth interviews with company managers and the marketing team, while secondary data were obtained throu...

sales turnover economics and business social sciences digital marketing
  • UKR Publisher
  • English
  • DOI: 10.5281/zenodo.18446984
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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