Buscador de Tesis y publicaciones académicas

User Perception of Algorithmic Digital Marketing in Conditions of Scarcity

Veronika Pavlidou · Jahna Otterbacher · Styliani Kleanthous

Digital Marketing, and specifically, targeted marketing online is flourishing in recent years, and is becoming evermore precise and easy to implement, given the rise of big data and algorithmic processes. This study assesses users’ perceptions regarding the fairness in algorithmic targeted marketing, in conditions of s...

MS GLOW FOR MEN: DIGITAL MARKETING STRATEGY ON MEN'S FACIAL CARE PRODUCTS

Daniel Susilo · Teguh Dwi Putranto · Charles Julian Santos Navarro

Technological developments over the last few years have led to a strategy transformation from conventional to online. This digital marketing strategy is carried out by many local and traditional companies because they do not believe it is more effective than traditional marketing activities, such as using brochures and...

The New Trend of Digital Marketing and Its Role in Changing Consumer Behaviour and Marketing Expansion

Mahesh Choudhary · Mahesh Bhandare · Mayur Gaikwad · Mrunal Kosare · y 1 más

DEDICATING PROJECT MANAGEMENT TOOLS TO DIGITAL MARKETING EFFECTIVENESS

Tinatin Mshvidobadze · Maka Sosanidze

Marketing campaigns are an important marketing process that supports the communication of brands and products to the general public. Because of the proliferation of products and brands, even larger number of market segments, fierceness of competition, and overall acceleration of change, marketing campaigns have become...

Pengaruh Digital Marketing, Brand Image dan Labelisasi Halal Terhadap Keputuasan Pembelian pada Usaha Adila Snack di Kota Jambi

Galih Adi Nugroho · Habriyanto Habriyanto · Eri Nofriza

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, brand image dan labelisasi halal terhadap keputusan pembelian konsumen pada usaha Adila Snack di Kota Jambi. Penelitian ini menggunakan metode kuantitatif dengan 96 responden melalui teknik purposive sampling, kemudian dianalisis menggunakan regresi...

Tierra Verde Expediciones: Construyendo un plan de marketing para la próxima generación de viajeros

Mayer, Verônica Feder

Tierra Verde Expediciones es una empresa especializada en turismo de naturaleza, experiencias culturales y viajes sostenibles, reconocida por la calidad de sus servicios y por las relaciones de largo plazo construidas con sus clientes. Sin embargo, los cambios en el comportamiento del consumidor, la expansión de las pl...

A Literature Review on the Prevalence of Digital Advertising in Higher Education Institutions

Marcel Chaudhary · Manish Badlani

In today’s digital era, Higher Education Institutions are discovering that digital advertising has completely transformed how they attract, connect with, and enroll students. To stay competitive, methods like social media ads, Search Engine Marketing (SEM), mobile-friendly websites, and video content have become must-h...

Analysis of the Adoption of Digital Marketing in MSMEs in the Era of the Covid-19 Pandemic

Agus Suwondo · Sugiarti Sugiarti · Afiat Sadida · Sarana Sarana · y 1 más

Micro, Small and Medium Enterprises (MSMEs) are the most numerous forms of business in Indonesia. This creates high competition among business actors. The conditions of Covid-19 pandemic are increasing the business competition with restriction on community activities including restriction towards business activites set...

Pengembangan UMKM melalui Pendampingan Branding Kemasan dan Pemasaran Digital di Desa Batumarta 1, Kecamatan Lubuk Raja

null Gebby Dwi Audina · null Sulia Ningsih · null Ratu Annisa · null Suci Aprilia · y 2 más

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in improving the economy of rural communities, but still face various obstacles, particularly in packaging branding and marketing. Snack MSMEs in Batumarta 1 Village, Lubuk Raja District, have good product potential, but are not yet supported by a stron...

Relación entre inversión en marketing digital y desempeño financiero en empresas turísticas ecuatorianas

Jaime Iván Quiroz Peña · Irma Elizabeth Chango Pilaluisa · Christian Andrés García Garzón · Alejandro Mauricio Zumba Toala · y 1 más

En el contexto de la transformación digital, las empresas del sector turístico enfrentan el desafío de optimizar sus estrategias de marketing para fortalecer su desempeño financiero. En este sentido, el presente estudio tuvo como objetivo analizar la relación entre la inversión en marketing digital y el desempeño finan...