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85.099 resultados para «marketing digital»

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Artículo 2026 Acceso abierto Revisado por pares

Empowering Entrepreneurs With Disabilities By Enhancing Digital Marketing Skills Through E-Marketplace Design and Content Marketing Training

Dadan Abdul Aziz Mubarok · Ida Farida Oesman · Ridho Riadi Akbar · Wildan Guretno Prasetiyo · y 1 más

The empowerment of entrepreneurs with disabilities is frequently hindered by physical mobility constraints and limited marketing literacy. This community service initiative aimed to build the digital marketing skills of the VirageAwie community in Cimareme Village, West Bandung. The program involved 50 participants (20...

  • Universitas Indonesia Membangun
  • DOI: 10.56956/2y8ef174
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Artículo 2025 Acceso abierto Revisado por pares

The Effect of Digital Marketing, Promotion, and Price on Urea Fertilizer Purchase Decisions at PT Pupuk Sriwidjaja Palembang

Arif Nurahman · Marlina Widiyanti · Muchsin Saggaff Shihab · Ahmad Maulana

This study examines the influence of digital marketing, promotion, and price on purchasing decisions for urea fertilizer at PT Pupuk Sriwidjaja Palembang. The research population comprised all customers who purchased urea fertilizer from the company in 2024. A total of 100 respondents were selected as the sample, with...

economics and business social sciences
  • Academia Open Publisher
  • DOI: 10.58811/opsearch.v4i12.232
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Artículo 2026 Acceso abierto Revisado por pares

Implementasi Strategi KOL Marketing pada Kampanye Digital Elsheskin

Ramdani, Ratu Chiandita Meidinah · Bachtiar, Willy

Penelitian ini menganalisis penerapan dan efektivitas strategi Key Opinion Leader (KOL) Marketing dalam meningkatkan awareness kampanye digital Elsheskin. Topik ini dipilih karena strategi pemasaran berbasis KOL semakin berpengaruh dalam membentuk keputusan konsumen, terutama pada industri kecantikan yang kompetitif da...

media and communications Pemasaran KOL KOL Marketing social sciences
  • UIR Press
  • DOI: 10.25299/medium.v14i1.28036
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Artículo 2024 Acceso abierto

Relationship between Digital Marketing Communication and Consumer Purchase Decision Process, A Research on Smart Devices

Erzurumlu, Sibel · İşletmecilik, Uluslararası Ticaret ve

Abstract Digital marketing has changed people's habits of accessing information, determined their interactions, and provided the birth of various new marketing technologies. Along with these changes in the digital environment, there have also been some changes in consumer purchasing behaviors. Now consumers also use te...

Customer Post-Purchase Behavior economics and business social sciences Digital Marketing Communication
  • International Journal of Contemporary Economi...
  • Turkey
  • English
  • DOI: 10.5281/zenodo.14630749
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Artículo 2024 Acceso abierto Revisado por pares 5 citas

Exploring the role of digital green marketing campaigns and environmental beliefs in shaping tourist behavior and revisit intentions in eco-tourism

Daniel Sanjaya · Mts Arief · Nugroho Juli Setiadi · Pantri Heriyati

Tourist behavior can have detrimental effects on eco-destinations, such as littering or starting fires. Digital green marketing campaigns and tourist beliefs, however, can influence visitor behavior. Using quantitative analysis, this study examines the role of digital green marketing campaigns and the visitors' beliefs...

13. Climate action 9. Industry and infrastructure economics and business social sciences
  • Journal of Eastern European and Central Asian...
  • DOI: 10.15549/jeecar.v11i3.1693
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Artículo 2024 Acceso abierto Revisado por pares

Empowering the Manimbahoi Village Community through Digital Marketing Training

Ansari Saleh Ahmar · Zulkifli Rais · Rizal Bakri · Asmar Asmar

This training was held in the Manimbahoi Village Meeting Room, Parigi District, Gowa Regency, South Sulawesi Province on August 31, 2023. Participants in this training were young people from Karang Taruna, with the aim that the community, especially young people in Manimbahoi Village, could understand the importance of...

economics and business social sciences
  • Yayasan Ahmar Cendekia Indonesia
  • DOI: 10.35877/454ri.mattawang3049
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Conjunto de datos 2025 Acceso abierto

Ethical Issues of Digital Marketing on Skincare Products

Tanjung, Ayu Sari · Wijaya, Agus · Halim, Erwin

The rise of digital marketing in the skincare industry has raised concerns about the ethical implications of online promotional strategies. This study investigates ethical issues in the digital marketing of skin care products, focusing on how misleading advertising, exaggerated product claims, and perceived deception a...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.15752080
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Artículo 2025 Acceso abierto Revisado por pares

A Systematic Literature Review On Social Media Utilisation And Technology Readiness For Enhancing Marketing Capabilities Of Fashion And Tailoring SMEs

Jundian Priyatin · Rina Febriana · Yeni Sesnawati

This study presents a systematic literature review (SLR) examining how social media use and technology readiness enhance the marketing capabilities of fashion and tailoring SMEs. As digital platforms increasingly shape consumer behaviour and competition, many SMEs, particularly in the fashion and tailoring sectors, fac...

economics and business social sciences
  • PT. Anagata Sembagi Education
  • DOI: 10.62872/jtbc0x47
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Artículo 2024 Acceso abierto

Marketing Strategy for Food MSMEs with WhatsApp as the Main Media

Afriani, Gita · Sri Hastuti, Lilis · Hijriyah · Farida, Husnul

Objective: This study investigates the marketing strategies of food MSMEs in the Mataram campus area, focusing on the use of WhatsApp Business as the primary digital marketing tool in the New Normal era of 2024. Approach: Employing a qualitative methodology, the research combines structured interviews and direct observ...

economics and business social sciences
  • Inovasi Analisis Data
  • English
  • DOI: 10.5281/zenodo.12607387
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Tesis de maestría 2021 Acceso abierto

Estratégia de internacionalização e o papel do marketing digital: estudo de caso na empresa Q-Better no mercado alemão

Gomes, Laura de Jesus Silva

Num mundo cada vez mais globalizado e estando hoje acrescidas as exigências de competitividade a nível mundial, torna-se inevitável a internacionalização de muitas empresas. As empresas assumem um papel de grande importância no que toca ao investimento no exterior, uma vez que se considera que uma organização que desej...

Estratégias de internacionalização Digital marketing Germany economics and business
  • Portugal
  • Portuguese
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